Eco Shaming

Marketers turn to guilt as a tactic to inspire consumers to be more eco-conscious

Implications - As the green movement becomes more dire for followers, brands are utilizing guilt as a means to encourage more economical lifestyles. Highlighting the ease of adoption, but also the shame associated with not cluing in sooner, the products and campaigns grab attention by being unabashedly honest.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
441,702 Total Clicks
Jun 13 - Sep 15
Warm
MarketingEcoBillboards
Featured Examples
Furry Face-Palming PSAs - Animals Feel the Anguish of Destruction in this Wildlife Campaign
SCORE 6.8
Warm 15,452 Clicks Pub: Jun 11, 13
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
In the latest wildlife campaign by WWF Denmark, a series of posters was released with a series of animals showing their despair at the mass destruction of natural resources and deterioration of... [More]
Shame-Inducing Plastic Bags - Mother London Has Created the Uncarriable Bag to Deter Plastic Use
SCORE 6.5
Warm 22,076 Clicks Pub: Jul 31, 13
Shame-Inducing Plastic Bags
Mother London Has Created the Uncarriable Bag to Deter Plastic Use
Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag. By creating an ‘uncarriable bag,’... [More]
Shame-Inducing Shower Heads - The Uji Shower Head Ensures People Don't Waste Water
SCORE 5.7
Warm 11,106 Clicks Pub: Aug 26, 13
Shame-Inducing Shower Heads
The Uji Shower Head Ensures People Don't Waste Water
There are many ways in which people can be told not to waste water, but the Uji Shower Head could easily be one of the more effective approaches. It essentially shames people into taking shorter... [More]
Critical Consumerism Tees - This Eco Conscious Shirt Contains Legalese On Earth's Special Offers
SCORE 5
Average 3,444 Clicks Pub: May 21, 14
Critical Consumerism Tees
This Eco Conscious Shirt Contains Legalese On Earth's Special Offers
This eco conscious shirt is ideal for those who are passionate about environmental issues and critical of consumerism. The Earth* tee designed by WORDS BRAND serves as an inspiring reminder that the... [More]
Eco-Friendly Fundraising Campaigns - This Brand Encourages Companies to Pay for Environmental Damage
SCORE 5
Average 514 Clicks Pub: Sep 16, 15
Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
‘Patagonia’ recently launched a campaign that calls on businesses to pay for environmental damage. While corporate social responsibility has become increasingly important to large... [More]
Melting North Pole PSAs - This Message from Santa Says Christmas is Canceled Due to Global Warming
SCORE 4.9
Average 1,425 Clicks Pub: Dec 14, 13
Melting North Pole PSAs
This Message from Santa Says Christmas is Canceled Due to Global Warming
This year, Greenpeace UK is helping to deliver an urgent message from Santa: “global warming could cancel Christmas.” Santa has taken to social media to get the word out about the danger his... [More]
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