Category
Tech
Automated Upkeep
Trend cluster
Category
Dual-Purpose
Service
Heightening consumer experiences, auto services integrate unexpected features.
2.7
Trend score
Trend
What is the Dual-Purpose Service trend?
Dual-Purpose Service: Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Trend themes
Themes within the Dual-Purpose Service trend
Three behaviours holding the trend together01
Dual-Purpose Services
Businesses are combining traditional services with unconventional features to change the way consumers go about their routines and make the maintenance process more entertaining.
02
Environmental Sustainability
With eco-friendly or green products, businesses like Nanak Car Wash and other auto care services are addressing water waste and ground water pollution.
03
Convenience and Time Management
Time-crunched consumers appreciate the ease and convenience of dual-function services by offering pet wash and spa along with car wash and dealership services or restaurants.
Industry implications
What the Dual-Purpose Service trend means for industry
Where the trend changes the playbookFor
Automotive Services
Businesses in the automotive industry are disrupting the traditional car services by offering unconventional features such as paired services with pet wash, restaurant, salon, spa, and more.
For
Environmental Sustainability
Industries such as car wash and car maintenance may consider adapting eco-friendly alternatives to not only address water waste and ground water pollution but to meet environmental standards.
For
Hospitality
Hospitality outlets can learn from automotive businesses, providing a dual-purpose service by offering automotive services alongside retail and dining experiences.
Trend signals
Trend signals for Dual-Purpose Service
Trend score 2.7 out of 10, from popularity 43%, activity 30%, freshness 8%.
Popularity43%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dual-Purpose Service trend
4 featured examples from Mar 5, 2015CategoryAutos
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers.
CategoryAutos
Pet Wash Services
This Car Wash Also Services Man's Best Friend
Offering pet washing services increase revenue and customer loyalty for car wash businesses that cater to busy pet owners.
CategoryAutos
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
The hospitality industry can explore incorporating specialized services like car maintenance to enhance customer experience.
CategoryAutos
Eco Car-Cleaning Services
Nanak Offers an Eco-Friendly Car Wash with Certified Green Products
The car wash industry can capitalize on the trend of eco car-cleaning services to attract environmentally conscious customers.
