Trend cluster
Category

Homemade
Play

DIY toys regain appeal due to their budget- and eco-friendly nature.

Credit Card CraftsRecycled RobotsDIY Chalkboard FridgesLunch Bag ArtTiny Tree Toys

What's Happening

What is the Homemade Play trend?

Homemade Play: Dampened moods among adults due to the recession are in direct relation to the increasing depression among children. Parents who recognize this are beginning to make conscious efforts to increase positive interactive with children, namely playing with them and engaging in creative crafts in budget-friendly ways.

Trend themes

Themes within the Homemade Play trend

Three behaviours holding the trend together
01

DIY Trend

The budget-friendly nature of DIY projects due to the economic downturn has people uniting and learning how to create their own products with DIY projects.The effects of this trend should be considered by companies in their product design.

02

Eco-Friendly and Sustainable Products Trend

As eco-conscious attitudes continue to grow among consumers, companies should consider more daring ways to design their products that stimulate excitement and deliver sustainable solutions.

03

Creative Food Art and Fun Toys Trend

Companies can attract a specific group of buyers by offering customized or specialized items that incorporate innovative design elements to popular products that inspire kids to play with them in physical and creative ways to stimulate excitement and provide them with hours of fun.

Industry implications

What the Homemade Play trend means for industry

Where the trend changes the playbook
For

Craft and DIY Supplies

The company can offer various eco-friendly and budget-friendly materials for DIY enthusiasts to create their own products to suit their needs.

For

Sustainable Toy Industries

Companies can provide playful and unique toys and experiences for kids to enjoy that are eco-friendly in materials and innovative in design.

For

Food Service Industries

Companies can offer customizable and creative eating experiences, such as lunch kits and kid-friendly food art that are both fun and healthy for children.

Trend signals

Trend signals for Homemade Play

Trend score 3.9 out of 10, from popularity 55%, activity 55%, freshness 8%.

Popularity55%
Activity55%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe