Credit-crunched consumers embrace recycled materials for home décor
Implications - DIY art is the perfect fix for those who are credit crunched. Decorating your home has never been so affordable with a surplus of creative ideas rising to the mainstream concerning art projects for your home. People are embracing the green movement, recycling existing materials and saving money while they do it.
Trend Themes
1. Upcycling - Utilizing recycled materials and furniture for DIY projects keeps costs down for consumers while promoting environmentalism.
2. DIY Culture - By catering to their customers' desire for creative, personalized projects through an accommodating 'DIY' approach, businesses offer opportunities to capitalize on this trend.
3. Engagement Marketing - Creating interactive, educational experiences around products or causes, particularly with non-profit organizations, improves customer engagement and loyalty.
Industry Implications
1. Home Decor - Businesses in home decor can tap into creatively inclined consumers who seek affordable personalization through sustainable DIY projects.
2. Environmentalism - The push for environmentalism created a demand for products which emphasize recyclable materials and eco-friendly processes, leading to opportunities for green branding.
3. Non-profit Marketing - Offering DIY educational experiences that drive engagement and awareness can benefit non-profits, increasing involvement and donor likelihood among participants.
9 Featured, 64 Examples:
1,831,095 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:
