This is Origami is step-by-step instructional DIY paper art. The little bags fold out into the actual origami paper with folding lines and step-by-step instructions clad with pictures.
This is Origami is not only a fun way to get creative but it also creates awareness about endangered animals. Each animal on the packaging is part of the endangered species list.
Implications - Just like corporate brands, non-profit organizations must also create engaging experiences with their customers, or supporters, in order to ensure their return. Offering interactive, DIY products that educate and create awareness enhances consumer engagement so that they are more likely to consider the particular cause the next time they decide to donate money or lend support.