Folded Paper Figures

Clara Von Zweibergk and HAY's The Origami Family are Unique Pieces of Art

Clara von Zweibergk is a multi-disciplinary artist known for her simplicity and colorful works, as well as her use of paper. She has collaborated with HAY to release 'The Origami Family,' a limited-edition collection with only 200 pieces being made for sale.

The Origami Family consists of 16 small figures created using the traditional Japanese origami technique. Each piece has intricate foldings techniques that build upon each other to create a humanoid or canine figure.

Clara von Zweibergk's choice of the color palette used for each figure gives them a personality and adds an inclusive element as viewers may find a figure that resembles themselves.

As HAY described on the website, "The Origami Family is a joyful exploration of handmade craft" that consumers can purchase.

Image Credit: HAY, Artist Clara von Zweibergk

Handmade Limited-edition Artifacts
Smaller runs of niche artisanal products are increasingly becoming viable for designers and retailers alike.
The Re-examination of Traditional Techniques
The resurgence of traditional, often-forgotten techniques is creating lucrative markets for artisans and manufacturers alike.
Inclusivity Through the Power of Color
Color psychology is being used to create a sense of inclusivity and personalization in even the smallest of products.

Who This Affects Most

Artisanal Retail
The use of traditional techniques and limited-production runs in niche retail channels is expanding.
Paper and Stationery
The re-emergence of traditional paper methods is sparking renewed interest in high-quality paper products.
Furniture and Home Goods
Small-scale, artisanal products are being embraced in home decor, signaling a shift towards conscious consumption.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 83%
Freshness 11%