Category
Tech
Delegated Interfaces
Trend cluster
Category
Device
Sharing
Consumers begin renting technology rather than investing.
4.5
Trend score
Trend
What is the Device Sharing trend?
Device Sharing: As consumers and businesses alike look for cost-efficient alternatives to ownership of large-scale technology, various platforms that make short-term rentals possible have begun to emerge. From health systems looking to transform unused equipment into a source of revenue to a consumers testing equipment pre-purchase, these services speak to the evolution of the share economy. This progression speaks to the growing value of collaborative consumption among consumers, even when it comes to something as essential as technology.
Trend themes
Themes within the Device Sharing trend
Three behaviours holding the trend together01
Sharing Economy
Consumers and businesses alike are looking to cost-efficient alternatives to ownership, creating platforms that enable short-term rentals.
02
Subscription-Based Retail
Companies offering users unlimited rentals for a monthly fee are appealing to those seeking to keep up with what's new without the cost of ownership.
03
Peer-to-Peer Platforms
Platforms connecting individuals with what they need when they need it, opening the door for unique and efficient opportunities for business models.
Industry implications
What the Device Sharing trend means for industry
Where the trend changes the playbookFor
Technology Rental
The technology sector has found a way to offer consumers and businesses an affordable way to obtain and test high-tech equipment through peer-to-peer rental platforms, which could serve as an alternative to traditional rental companies.
For
Creative Workspace
Establishments that allow customers to rent workstations, lend equipment, and collaborate with peers in order to create and work together on projects are emerging in the music and tech industries.
For
Logistics and Supply Chain
Sharing economy concepts can be applied to unutilized assets like medical equipment, with the use of technology and logistics platforms to increase efficiency and profitability in the healthcare industry.
Workshop question
What role does the peer to peer economy play in your industry? How could you use this shift toward sharing to your advantage?
Trend signals
Trend signals for Device Sharing
Trend score 4.5 out of 10, from popularity 67%, activity 60%, freshness 8%.
Popularity67%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Device Sharing trend
7 featured examples from Mar 7, 2015 to Aug 31, 2016CategoryAutos
Velomobile-Sharing Services
The Veemo Bike Share Service Would Cost About $0.20 Per Minute
The Veemo bike share service makes use of an innovative transportation model that is cheaper and weather-resistant than traditional bike sharing, and may be of interest to urban p…
CategoryBusiness
All-Subscription Retailers
This New Store Lets You Rent Any Product in Exchange for a Monthly Fee
ByeBuy's disruptive rental retail model challenges traditional retail models and offers new opportunities for innovation in the industry.
CategoryTech
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
KitSplit's peer-to-peer platform for leasing tech equipment disrupts the traditional technology rental industry by offering a more cost-effective and user-friendly solution.
CategoryPop Culture
Music-Centric Creative Hubs
The Sonos Studio London is a New Community Space in Shoreditch
Creating spaces for local musicians and music lovers to collaborate and create.
CategoryTech
Tech-Lending ATMs
Drexel University Has Introduced an iPad Vending Machine for Rentals
Academic institutions are incorporating innovative technology lending solutions to improve learning outcomes.
CategoryBusiness
Drone Rental Platforms
Startup Up Sonder is an On-Demand P2P Service That Lets You Rent a Drone
The drone rental industry can benefit from disruptive innovation by adopting peer-to-peer rental platforms and on-demand rental services.
CategoryTech
Equipment-Sharing Medical Groups
Cohealo is a Sharing Economy Solution for the Healthcare Industry
Equipment-sharing and logistics platforms like Cohealo can benefit healthcare systems by reducing costs and increasing efficiency.
