Trend cluster
Category

Dairy
Dinner

Yogurt crosses over from sweet side to savory main.

Healthy Yogurt EggsFragrant Curry RecipesSavory Turkish DipsOven-Fried Tomato MedallionsSavory Dinner Yogurts

Trend

What is the Dairy Dinner trend?

Dairy Dinner: The rise of the health movement has consumers scrambling for healthier alternatives to rich ingredients, placing yogurt in a fresh, savory-specific perspective. This speaks to the opportunity to change consumer perception by piggybacking off of an existing search for new, yet familiar forms of nutrition.

Trend themes

Themes within the Dairy Dinner trend

Three behaviours holding the trend together
01

Savory Yogurt

The rise of the health movement has consumers scrambling for healthier alternatives to rich ingredients, placing yogurt in a fresh, savory-specific perspective.

02

Innovative Yogurt Flavors

Chobani's new product lines showcase innovative flavors that contrast a variety of food products.

03

International Yogurt Usage

The usage of yogurt in international cuisine, like Mediterranean, Indian or Greek, has the potential to introduce consumers to new tastes and recipes.

Industry implications

What the Dairy Dinner trend means for industry

Where the trend changes the playbook
For

Food and Beverage

The food and beverage industry can leverage savory yogurt and innovative flavors to create healthier and more exotic products.

For

Health and Wellness

The health and wellness industry can promote the health benefits of savory yogurt and its versatile culinary uses to a health-conscious audience.

For

Culinary Education

Culinary education institutions can teach students how to use yogurt creatively in international cuisine, inspiring new chefs to develop innovative recipes and products.

Trend signals

Trend signals for Dairy Dinner

Trend score 3.4 out of 10, from popularity 53%, activity 40%, freshness 8%.

Popularity53%
Activity40%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America

Evidence

Examples of the Dairy Dinner trend

6 featured examples from Nov 21, 2014 to Mar 14, 2016