Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected
Greenery
Seeking digital integration, boomers turn to mobile methods of eco living.
4.1
Trend score
Trend
What is the Connected Greenery trend?
Connected Greenery: While aging consumers often look to retirement as a time for rest and relaxation, detaching from the hustle and bustle of day-to-day living can be quite isolating. Seeking to make leisurely activities like gardening more socially engaging, boomers are turning to apps and mobile integrations to make such eco-friendly tasks more interactive.This speaks to a desire for methods of enjoyment that offer tranquility in a more efficient, and technologically adept manner.
Trend themes
Themes within the Connected Greenery trend
Three behaviours holding the trend together01
Smart Gardening
Developing technology and mobile apps that enable users to manage their gardens from their mobile devices is becoming popular among aging consumers who seek to make leisurely activities like gardening more efficient and interactive.
02
Green Energy
Developing renewable energy-promoting apps and interactive platforms for consumers to learn about renewable energy solutions and service providers is growing in demand in the tech industry.
03
Online Gardening Networks
Developing online gardening networks and mobile apps that provide a virtual garden planner, garden advice, and a space for gardeners to gather online and share their gardening experiences is on the rise among gardening enthusiasts.
Industry implications
What the Connected Greenery trend means for industry
Where the trend changes the playbookFor
Tech Industry
Developing mobile apps that enable users to manage various gardening tasks and promote eco-lifestyles is becoming a prominent aspect of the tech industry.
For
Renewable Energy Industry
Developing mobile apps that promote the use of renewable energy and provide information and service providers of renewable energy solutions is growing in demand in the renewable energy industry.
For
Gardening Industry
Developing online gardening networks and mobile apps that provide a virtual garden planner, garden advice, and a space for gardeners to gather and share their gardening experiences is becoming a prominent aspect of the gardening industry.
Trend signals
Trend signals for Connected Greenery
Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%.
Popularity66%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Greenery trend
6 featured examples from Jan 10, 2013 to Oct 31, 2014CategoryArt & Design
Futuristic In-Home Garden Systems
SproutsIO by Jennifer Broutin Farah is Easy and Eco-Friendly
The agriculture industry has the opportunity to innovate in the development and manufacturing of in-home gardening systems and mobile app controlled agriculture.
CategoryLifestyle
Green Thumb Networks
Greenius is a Virtual Garden Planner and Platform for Gardeners
Disruptive innovation opportunity: Develop software tools and applications tailored for garden planning and online gardening communities.
CategoryEco
Renewable Energy-Promoting Apps
Nokia and WWF India Team Up to Create the Earth Hour 2014 App
As technology continues to advance, there is an opportunity to develop innovative apps and digital solutions that promote the use of renewable energy sources and facilitate the ad…
CategoryTech
Garden Advice Apps
The Fountain App Offers Gardening Help By Solving Problems in Real-Time
Developing similar real-time gardening help apps can disrupt the mobile app development industry.
CategoryTech
Garden-Monitoring Apps
The Harvest Matching App Watches Your Urban Farm So You Don't Have To
Disruptive innovation opportunity: Integrate IoT sensors, AI algorithms, and mobile apps in agriculture to revolutionize urban farming and maximize food production in limited spac…
CategoryEco
Sensory Plant Detectors
The Flower Power App by Parrot Lets You Digitally Monitor Your Plants
The Flower Power app could be integrated as part of a larger smart home ecosystem, helping to automate the care and maintenance of indoor and outdoor plants.
