Category
Autos
Racing Homage
Trend cluster
Category
Connected
Drive
Targeting millennial drivers, auto manufacturers boast built-in WiFi.
4.9
Trend score
Trend
What is the Connected Drive trend?
Connected Drive: Speaking to generations raised online that demand consistent connectivity, auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience. By enhancing sedans to be connected, brands are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market.
Trend themes
Themes within the Connected Drive trend
Three behaviours holding the trend together01
Built-in WiFi in cars
Auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience for millennial drivers.
02
OnStar 4G LTE connectivity
Luxury auto brands such as Cadillac and Opel are equipping their cars with OnStar 4G LTE connectivity, providing passengers with a connected experience on the go.
03
Integration of digital solutions in automobiles
Automakers are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market.
Industry implications
What the Connected Drive trend means for industry
Where the trend changes the playbookFor
Automotive industry
Auto manufacturers are releasing new models that feature built-in WiFi and other digital solutions that cater to millennial drivers.
For
Technology industry
OnStar 4G LTE connectivity and other digital solutions in automobiles showcase the continued integration of technology in various industries.
For
Telecommunications industry
Luxury auto brands partnering with telecommunications companies to offer connected car options highlights the intersection of the telecommunications and automotive industries.
Trend signals
Trend signals for Connected Drive
Trend score 4.9 out of 10, from popularity 62%, activity 76%, freshness 8%.
Popularity62%
Activity76%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Drive trend
5 featured examples from Jan 14, 2014 to Oct 22, 2015CategoryAutos
WiFi-Laced Luxury Cars
The 2015 Cadillac ATS Coupe is Made for Millennial Drivers
The automotive industry can leverage the trend of luxury car updates to attract younger buyers and adapt to evolving tastes and preferences.
CategoryAutos
Highly Anticipated Luxury Coupes
2015 Cadillac ATS Coupe Debuts at NAIAS
Luxury car manufacturers can explore designing more coupe models with features that target the younger generations.
CategoryAutos
Passenger-Only Eco Autos
The 'AKKA link&go; 2.0' Concept is a Hands-Free Electrical Car
The automotive industry can explore the development of passenger-only vehicles, incorporating advanced technologies like motion sensors and autonomous driving to create innovative…
CategoryAutos
Internet-Connected Cars
Th Connected Astra has Built-In Wifi for Drivers to Always Stay Connected
The automotive industry is embracing connectivity and technology advancements to create smarter, more connected vehicles.
CategoryAutos
Sporty WiFi-Connected Trucks
The Chevrolet 4G LTE Initiative Powers Cars and Trucks with WiFi
The automotive industry is being disrupted by WiFi-connected vehicles, creating opportunities for automakers to enhance the driving experience and provide innovative features.
