Category
Lifestyle
Serial Snacking
Trend cluster
Category
Confectionery
Experimentation
Eclectic chocolate treats add allure to traditionally simple goods.
4.3
Trend score
Trend
What is the Confectionery Experimentation trend?
Confectionery Experimentation: Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Trend themes
Themes within the Confectionery Experimentation trend
Three behaviours holding the trend together01
Unusual Combinations
Business professionals can explore the possibility of combining unusual ingredients to create innovative confectionery products.
02
Lab-Themed Experiences
Creating lab-themed experiences can be an innovative way to present products such as nitrogen ice cream and create brand loyalty.
03
Revamping Classic Products
Revamping classic products with unique and over-the-top components can help maintain consumer interest and give brands an edge in the market.
Industry implications
What the Confectionery Experimentation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage unusual flavor combinations and lab-themed experiences to create new products and engaging customer experiences.
For
Hospitality
Restaurants, bars, and hotels can incorporate unusual and over-the-top confectionery products into their menus and dessert offerings.
For
Retail
Retailers selling confectionery products can differentiate themselves by revamping classic products with unique and over-the-top components.
Trend signals
Trend signals for Confectionery Experimentation
Trend score 4.3 out of 10, from popularity 74%, activity 47%, freshness 8%.
Popularity74%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Experimentation trend
8 featured examples from May 24, 2013 to Sep 30, 2015CategoryLifestyle
Chocolate Fried Chicken
ChocoChicken by Adam Fleischman is a Coo Coo Concoction
Opportunities for creating innovative and upscale food concepts that merge unexpected flavors.
CategoryLifestyle
Nitrogen Ice Cream Parlors
This Liquid Nitrogen Ice Cream Parlor is the Coolest Restaurant in Town
Opportunity for existing or new ice cream shops to differentiate themselves by offering liquid nitrogen ice cream and attracting customers with a cutting-edge dessert experience.
CategoryLifestyle
Bean-Flavored Chocolate Bars
The Green Zunda Kit Kat is Made from Ground Edamame
The confectionery industry could benefit from experimenting with unusual flavor profiles to create exciting and memorable products.
CategoryLifestyle
Boozy Wasabi Truffles
These Chocolate Truffles are Infused with a Vodka Made from Wasabi Peas
Opportunity for food brands to develop new products and recipes that explore unconventional flavor combinations.
CategoryUnique
Decadent Chocolate Shooters
Combine Two Guilty Pleasures in One with These Chocolate Shot Glasses
Foster partnerships between chocolatiers and alcohol brands to experiment with a chocolate-alcohol hybrid product line.
CategoryLifestyle
Fluffernutter Apple Nachos
This Shareable Dessert Recipe is a Sweeter Variation on Classic Nachos
Disruptive innovation opportunity: Introduce innovative food and beverage products that cater to the growing demand for unique and shareable desserts and snacks.
CategoryLifestyle
Chocolate Pasta Desserts
This Recipe Turns a Classic Entree into a Sweet Treat
Opportunity to introduce chocolate pasta dishes as an innovative dessert option in restaurants and food establishments
CategoryLifestyle
Luxury Pork Strips
The 23k Gold Chocolate Bacon is Fit for a King
Opportunity for luxury food brands to tap into the market of high-end, gourmet food products.
