Confectionery Experimentation

Eclectic chocolate treats add allure to traditionally simple goods

Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
SCORE 5.1
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352,531 Total Clicks
Aug 13 - Sep 15
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Featured Examples
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SCORE 4.9
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SCORE 3.5
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