Tech companies team up with other brands to explore new territory
Implications - Many tech brands are partnering with other companies to create memorable experiences for consumers. In pursuing collaboration with brands in different industries, tech brands continue to push the boundaries of innovation. This approach not only results in unique products and services, it also allows brands to capture markets they may otherwise overlook.
Workshop Question - What industry connections can your brand make in order to better its products, services, or marketing?
Trend Themes
1. Co-branded Tech - In order to create new and memorable experiences, tech brands are collaborating with brands in different industries, pushing the boundaries of innovation.
2. Smart City Infrastructure - Companies are rethinking traditional urban services and investing in connected city infrastructure, supporting everything from information kiosks and parking management to waste management.
3. Virtual Reality Applications - The movie theater experience at home is being enhanced through the development of VR technology, simulating the social aspects of going to the movies.
Industry Implications
1. Fitness and Wellness - As consumers become increasingly health-conscious, there is an opportunity for businesses to explore how technology and unique partnerships can improve fitness experiences, starting with interactive music software.
2. Tourism and Hospitality - In the age of VR technology, vacation planners are searching for more interactive and personalized ways of planning their trips, meaning industries like Airbnb have an opportunity to harness that feeling of joy in vacation planning by bringing rental locations to life through new platforms like Apple TV.
3. Transportation and Advertising - As cities invest in connected infrastructure and developers are able to add new applications to the framework over time, the opportunities for businesses to explore an entirely new market of advertising, e-commerce and data analytics grows exponentially.
