Curated music takes all effort out of the music experience
Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Trend Themes
1. Convenience-based Listening - Advancements in music apps and devices demonstrate a preference for pre-curated and mood-based playlists that eliminate the need for active decision making from consumers.
2. Matching Audio to Surroundings - New and innovative apps, speakers, and music services offer mood, weather, and dining specific playlists that enhance the overall auditory experience for users.
3. Integration of Music and Marketing - Fashion and retail industries have begun to integrate music and product shoppable catalogs with interactive digital platforms, offering an immersive and engaging shopping experience that not only connects users with the brands and products they love but also enhances their musical experience.
Industry Implications
1. Music Streaming and Music Apps - With the demand for convenience-based, mood-based listening app developers and streaming companies have a great potential to expand their consumer reach and market share with a focus on innovative audio curation designs.
2. Retail Industry - The trend towards integrating the music-listening experience with online shopping and innovative marketing strategies provides opportunities to both enhance customer engagement and increase sales.
3. Smart Speaker Industry - Advancements in voice recognition and AI have led to the development of smart speakers, which can detect the mood and preference of the room and automatically adjust audio accordingly, opening new possibilities for integrative audio experiences.
6 Featured, 52 Examples:
249,176 Total Clicks
Date Range:
Mar 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:
