Curated music takes all effort out of the music experience
Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
6 Featured, 52 Examples:
213,573 Total Clicks
Mar 13 — Sep 14
Consumer Insight Topics: