Category
Tech
Automated Upkeep
Trend cluster
Category
Branded
Playlist
Curated music takes all effort out of the music experience.
3.1
Trend score
Trend
What is the Branded Playlist trend?
Branded Playlist: Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Trend themes
Themes within the Branded Playlist trend
Three behaviours holding the trend together01
Convenience-based listening
Advancements in music apps and devices demonstrate a preference for pre-curated and mood-based playlists that eliminate the need for active decision making from consumers.
02
Matching audio to surroundings
New and innovative apps, speakers, and music services offer mood, weather, and dining specific playlists that enhance the overall auditory experience for users.
03
Integration of music and marketing
Fashion and retail industries have begun to integrate music and product shoppable catalogs with interactive digital platforms, offering an immersive and engaging shopping experience that not only connects users with the brands and products they love but also enhances their musical experience.
Industry implications
What the Branded Playlist trend means for industry
Where the trend changes the playbookFor
Music Streaming and Music Apps
With the demand for convenience-based, mood-based listening app developers and streaming companies have a great potential to expand their consumer reach and market share with a focus on innovative audio curation designs.
For
Retail Industry
The trend towards integrating the music-listening experience with online shopping and innovative marketing strategies provides opportunities to both enhance customer engagement and increase sales.
For
Smart Speaker Industry
Advancements in voice recognition and AI have led to the development of smart speakers, which can detect the mood and preference of the room and automatically adjust audio accordingly, opening new possibilities for integrative audio experiences.
Trend signals
Trend signals for Branded Playlist
Trend score 3.1 out of 10, from popularity 55%, activity 30%, freshness 8%.
Popularity55%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Playlist trend
6 featured examples from Mar 28, 2013 to Sep 15, 2014CategoryMarketing
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
The fashion retail industry can leverage fashion-music integration to create memorable shopping experiences that resonate with their target audience.
CategoryMarketing
Fashionably Curated Playlists
Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists
The fashion industry can explore further music collaborations to connect with their target audience and create unique advertising campaigns.
CategoryTech
Mood-Sensing Music Boxes
These Smart Speakers Gauge the Mood of the Room and Play the Right Music
The consumer electronics industry can leverage mood-sensing speakers to create innovative products that cater to individual preferences.
CategoryTech
Mood-Based MP3 Players
The Samsung Serendipity Emotion Player Chooses Music to Match Your Color
The music technology industry can capitalize on the trend of mood-based MP3 players by developing advanced music recommendation algorithms and personalized music devices.
CategoryPop Culture
Weather-Based Music Curation
Songza Now Offers Playlists Based on Weather Conditions
The music industry has an opportunity to leverage technology to personalize music curation based on local weather conditions, creating a unique user experience.
CategoryLifestyle
Culinary Music Apps
The Supper.mx App Matches Up Meals With Appropriate Music Choices
The music industry can collaborate with food establishments and tech companies to enhance dining experiences with curated music playlists.
