Childhood Nostalgia

Recalling our years of innocence inspires happiness amid a dour economy

Implications - When times get tough, consumers recall childhood, an age of innocence and naivety. Innovations that successfully inspire this nostalgia align their brand with positivity and hope. They similarly empower consumers to escape from the negative aspects of adulthood, if even just for the duration of a 30-second ad spot.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
502,104 Total Clicks
Feb 09 - Mar 09
Average
MarketingCommercials
Featured Examples
Personalized LEGO Figurines - LEGO Geeks Make Their Own Custom Characters
SCORE 5.8
Warm 86,860 Clicks Pub: Mar 29, 09
Personalized LEGO Figurines
LEGO Geeks Make Their Own Custom Characters
When it comes to LEGO, people always want more, more more! People are never satisfied, and the hardcore geeks go to great extents to do something different with it, which leads me onto the images themselves...… [More]
From Childish Sketches to Hollywood - 'Where The Wild Things Are' Movie Gears Up For Cult Success
SCORE 3.8
Mild 10,591 Clicks Pub: Mar 18, 09
From Childish Sketches to Hollywood
'Where The Wild Things Are' Movie Gears Up For Cult Success
The wildly successful children’s story Where The Wild Things Are is finally being re-incarnated on the big screen this fall. Despite the amount of years that have passed since I’ve read the book, I still… [More]
Kids' Fantasies for Adults - Bank Norwegian Makes Your Childhood Dreams Come True
SCORE 2.4
Untested 4,297 Clicks Pub: Feb 11, 09
Kids' Fantasies for Adults
Bank Norwegian Makes Your Childhood Dreams Come True
Ever dreamed of receiving a pony, hanglider, or waterjet as a child? Well Bank Norwegian can help you make your dreams come true, even though it may take about 50 years. Their tagline reads “Saving.… [More]
Nostalgic Naivete - 'I Used to Believe' Catalogs Childhood Beliefs
SCORE 1.9
Untested 3,795 Clicks Pub: Feb 14, 09
Nostalgic Naivete
'I Used to Believe' Catalogs Childhood Beliefs
As imaginative youngsters, we often invent answers to life's many questions; 'I Used to Believe' is a site that catalogs the best of these childhood beliefs. Take Susan, who says, "My brother and I thought… [More]
Magical Bathtub Campaigns - Clorox Mermaid Ad Harnesses Vivid Childhood Imaginations
SCORE 2.8
Mild 3,925 Clicks Pub: Feb 27, 09
Magical Bathtub Campaigns
Clorox Mermaid Ad Harnesses Vivid Childhood Imaginations
Clorox commercials have an ever-growing fan club, and I’m not surprised. This mermaid commercial is an excellent example of an ad worth watching, with its combination of beautiful special effects and… [More]
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