Clorox commercials have an ever-growing fan club, and I'm not surprised. This mermaid commercial is an excellent example of an ad worth watching, with its combination of beautiful special effects and original musical score.
You can also purchase the music from this Clorox mermaid commercial; it's available in an extended version on an album called 'The Blue Sky Project: A Clorox Charity Collection.'
Implications - Ads that take any ordinary product from drab to fab are hard to come by in the marketing world these days. Surreal imagery that is captivating, unseen and that caters to viewers' fantasies will hold a viewer's attention as consumers like to experience the possibilities that may accompany the purchase of a certain product.