Why bother developing new brands when people are still craving retro
Implications - In a world that’s rocked by growing violence, stress and instability, there’s a need to retreat to a more carefree and innocent time, such as the innocent time of your youth. Products like Hello Kitty appeal because they provide a cute, fun and creative refuge from the grown-up world.
Trend Themes
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Nostalgia Marketing — Brands are reviving classic icons and retro imagery to evoke a sense of comfort and nostalgia.
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Luxury Personalization — Products are being created to cater to consumers seeking luxury, exclusivity and personalization to set them apart from the masses.
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Adult Play — Products and services are being developed to create a sense of fun and entertainment in everyday life, even in situations where it may not be expected such as in law enforcement.
Industry Implications
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Fashion — Fashion designers can look at reviving throwback styles and iconic characters to appeal to consumers' nostalgia for their youth.
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Luxury Goods — Luxury brands can offer products that cater to the desire for personalized, high-end items that have an exclusive appeal to certain consumers.
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Entertainment — Entertainment companies can create experiences that provide a sense of fun and playfulness for adults who want to relive their childhood.
7 Featured
78,209 Total Clicks
Date Range:
Mar 07 — Dec 07
Trending:
Warm
Consumer Insight Topics:
