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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,616 more

Child Branding For Adults

Why bother developing new brands when people are still craving retro

Implications - In a world that’s rocked by growing violence, stress and instability, there’s a need to retreat to a more carefree and innocent time, such as the innocent time of your youth. Products like Hello Kitty appeal because they provide a cute, fun and creative refuge from the grown-up world.
8 Featured
71,538 Total Clicks
Date Range:
Mar 07 — Dec 07
Consumer Insight Topics:

Featured Examples

Japanese Icons Go Bling
Japanese Icons Go Bling
The $4250 Hello Kitty Diamond Ring
You gotta be a hard core Hello Kitty fan to be willing to drop almost 5 grand on a diamond ring featuring this Japanese icon. But for those who have everything, this may be the perfect gift. MORE
Hello Kitty Airbus
Hello Kitty Airbus
Eva Air Proves Japanese Anime Continues To Rise
I can’t believe I’m writing a Hello Kitty trend. The Japanese icon has been around so long, it’s one of those things most people, myself included, hoped would be a passing fad. Anyone who feels the… MORE
$5,000 Playing Cards
$5,000 Playing Cards
Gold Hello Kitty Deck
OMG!! Was my first reaction when I laid eyes on these golden Hello Kitty playing cards. These ultra thin cards are being issued as part of the Birthday celebrations of Her "Kittiness" Herself. They I am… MORE
Kitty Get Kinky
Kitty Get Kinky
Sanrio's Hello Kitty Vibrator
Could Japan's most famous feline finally be embracing her sexuality? The kinky kitty played part in the inspiration for the Sanrio Vibrating Shoulder Massager, a vibrating toy activated by a simple push-button… MORE
New Law Enforcement Tactic
New Law Enforcement Tactic
Hello Kitty To Discipline Thai Police
A new punishment is in order for Thai police officers who break the rules. They will be forced to wear hot pink armbands adorned with hearts and a "Hello Kitty" as a mark of shame, punishment by humiliation.… MORE
Earrings for Your Earbuds
Earrings for Your Earbuds
Hello Kitty of course!
Maybe a cute overload, but if you can't go anywhere with out your iPod and Hello Kitty, then this is a must have. As if it wasn't hard enough wearing earrings and headphones or earbuds at the same time,… MORE
Hello Kitty's $30,000 Crystal Dog House
Hello Kitty's $30,000 Crystal Dog House
Hello Kitty, Japan’s cutest cat, will launch one of the most luxurious doghouses next month. Hello Kitty has been popular for decades with children and women. After the success of launching Kitty Minicar… MORE
Gold Hello Kitty Business Cards
Gold Hello Kitty Business Cards
This Hello Kitty business card glitters in 1 gram of real gold! This release marks Kitty's 33rd anniversary. Luxury Launches describes, "Only a true Hello Kitty fan with real money can think of buying… MORE

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