OMG!! Was my first reaction when I laid eyes on these golden Hello Kitty playing cards. These ultra thin cards are being issued as part of the Birthday celebrations of Her "Kittiness" Herself. They I am sure going to be the ultimate HK collectors item, but with a hefty price tag of $4900! Yikes! A pack! I doubt that your little one will be paying "Go Fish" with these babies!
Implications - As the recession begins to end, consumers are looking to make purchases that feature a luxurious aspect. Products that are more prestigious in nature are appealing to those who want to inject some exclusivity in their daily lives. Companies trying to increase their value on the market could focus on this when creating their newest items.