Home coffee and espresso makers are dripping into a new market
Implications - Over the last 10 years, coffee became a trendy treat, but when the recession hit, consumers were forced to tighten their Starbucks budgets. Instead of denying themselves the luxury of a cappuccino, people began investing in household coffee and espresso machines as a budget-friendly compromise to grabbing joe on the go.
Trend Themes
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Home Coffee Machines — The recession caused consumers to invest in coffee and espresso machines for home use, leading to a trend of household coffee and espresso makers.
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Innovative Coffee Maker Designs — There is an increasing trend in coffee maker designs, from siphon brewing to in-wall brewing systems and even talking coffee makers.
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Convenience and Portability — Coffee makers that offer convenience and portability, like handheld espresso makers and the Presso manual espresso maker, are growing in demand.
Industry Implications
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Coffee and Espresso Appliance Manufacturers — Manufacturers of coffee and espresso appliances should focus on innovative designs and improving convenience and portability.
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Artists and Designers — Artists and designers have an opportunity to create unique and visually appealing coffee makers, like the De'Longhi Perfecta Artista Series and the Ariston Built-in Coffee Center.
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Environmental and Sustainable Companies — The trend towards eco-friendliness and sustainability in coffee makers, seen in the Presso manual espresso maker, creates an opportunity for companies in this industry.
13 Featured, 49 Examples:
1,157,719 Total Clicks
Date Range:
Mar 09 — Dec 09
Trending:
Mild
Consumer Insight Topics:
