Category
Tech
Automated Upkeep
Trend cluster
Category
Novel
Location
Physical stores battle online shopping by appearing in uncommon spaces.
3.9
Trend score
Trend
What is the Novel Location trend?
Novel Location: Bricks and mortar stores that haven’t yet made the leap online face a constant battle with online retail sites, which has pushed some to use unconventional spaces in an attempt to capture customers, remain relevant and add extra novelty to the shopping experience. Retail stores are opening locations in the most eccentric spaces, risking the appearance of being gimmicky in order to grab attention.
Trend themes
Themes within the Novel Location trend
Three behaviours holding the trend together01
Unconventional Store Locations
By opening stores in uncommon spaces and structures such as shipping containers, buses, construction sites, and eco-friendly locations, retailers can capture shoppers' attention and add novelty to the shopping experience.
02
Incorporating Nature and Sustainability
By designing and building shopping centers that integrate green design and derive power from solar panels, retailers can attract eco-conscious customers and reduce their carbon footprint.
03
Interactive and Diversified Shopping Experiences
By incorporating art vending machines and including samples or testing areas, retailers can create interactive shopping experiences that provide customers with more choices while increasing brand loyalty.
Industry implications
What the Novel Location trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can learn from the examples listed to adapt to the changing shopping behavior by opening stores in unconventional locations and creating a unique shopping experience.
For
Architecture and Design Industry
Architects and designers can explore and incorporate sustainable and eco-friendly design concepts in shopping centers and retail spaces to promote a greener future while creating unique and innovative spaces.
For
Art and Fashion Industry
Artists and fashion designers can seek to collaborate with retailers to create interactive and diversified shopping experiences, such as art vending machines and in-store testing areas.
Trend signals
Trend signals for Novel Location
Trend score 3.9 out of 10, from popularity 42%, activity 66%, freshness 8%.
Popularity42%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Novel Location trend
8 featured examples from Jun 29, 2010 to Feb 19, 2011CategoryBusiness
Construction Site Stores
The SS11 Dover Street Market Unites Port-a-Potties and Apparel
The fashion industry can benefit from incorporating urban construction elements in high-end fashion to create a new style and diversify their product offerings.
CategoryEco
Shipping Container Sports Stores
Puma's Pop-Up Shop Arrives in NYC for the World Cup
Opportunities for retailers to embrace alternative storefront options and differentiate themselves through innovative pop-up concepts and experiential retail.
CategoryEco
Eco Deals on Wheels (UPDATE)
The Lodekka Bus Boutique is a Fashion Store Inside a Double Decker
Fashion retailers can explore the trend of building stores inside unconventional structures like buses to create unique and memorable shopping experiences for customers.
CategoryArt & Design
Mansion Shopping Malls
The Barbra Streisand Harper's Bazaar Dream House Photo Shoot
Opportunities for luxury real estate developers and architects to incorporate extravagant features and amenities that cater to the ever-increasing demand of the ultra-wealthy.
CategoryBusiness
Art Vending Machines
The ALIFE Art Machine Dispenses Boxes of Artistic Creations
The use of vending machines within the art market provides a new distribution channel, increasing accessibility to art for a wider audience.
CategoryAutos
Double Decker Shops
The Lodekka Vintage Store Creates the Perfect Retro Vibe
Creating innovative vintage stores that capture the essence of a bygone era, attracting customers looking for unique and nostalgic shopping experiences.
CategoryArt & Design
Shipping Crate Shop Interiors
This Wine Store by OOS Design is Fully Stocked With Spirits
The wine retail industry can utilize innovative and striking retail interiors to attract and retain customers.
CategoryEco
Hill-Shaped Shopping Malls
This Foreign Office Architects Shopping Complex is Incredibly Designed
Exploring new design possibilities for shopping mall construction.
