Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brandaptation
Porsche has maintained their design panache by branching out to other industries.
3.8
Trend score
Trend
What is the Brandaptation trend?
Brandaptation: Porsche celebrated their 60th anniversary this year, urging the world to examine how the luxury brand had retained its appeal over the decades. A crucial factor was their willingness to branch out of the car world and design for other industries. The ubiquity of the brand in everyday life help Porsche reign.
Trend themes
Themes within the Brandaptation trend
Three behaviours holding the trend together01
Brand Diversification
Porsche's willingness and success in designing for other industries demonstrates the importance of brand diversification to maintain appeal over decades.
02
Crossover Innovation
Porsche's foray into unexpected product categories like gaming accessories, cigar storage, and yachts showcase the benefits of crossover innovation.
03
Luxury Lifestyle Branding
Porsche's successful extension into the fashion industry with his and hers jackets and accessorizes and the creation of a cologne line illustrate the potential for a luxury lifestyle branding strategy.
Industry implications
What the Brandaptation trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Porsche's successful launch of gaming accessories and cell phones underscores the potential for a luxury lifestyle branding strategy in the consumer electronics industry.
For
Fashion
Porsche's foray into fashion with his and hers jackets and accessories demonstrates the potential for cross-industry collaboration and brand diversification in the fashion industry.
For
Hospitality
Porsche's creation of a $70,000 champagne cellar for Veuve Clicquot highlights the potential for luxury lifestyle branding and cross-industry innovation in the hospitality industry.
Trend signals
Trend signals for Brandaptation
Trend score 3.8 out of 10, from popularity 38%, activity 69%, freshness 8%.
Popularity38%
Activity69%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brandaptation trend
10 featured examples from Oct 3, 2007 to May 26, 2008CategoryAutos
Racing Shoes
Porsche 911 GT3 RS Nike Air Max Light
The automotive industry can explore collaborations with footwear brands to create branded shoes that resonate with car enthusiasts and fans.
CategoryAutos
His & Hers Porsche Fashion
Cayenne Jackets, Scarf and Hat
Luxury auto brands can expand their business by venturing into the fashion industry.
CategoryLuxury
Porsche Kitchen (UPDATE)
P'7340 Design at imm Cologne 2008
The Porsche kitchen design offers opportunities for innovation in the kitchen and home appliances industry by incorporating luxury design features and new materials.
CategoryAutos
Authentic Porsche Gaming
Steering Wheel & Gear Stick
The trend of car manufacturers creating official gaming accessories creates disruptive innovation opportunities in the gaming accessories industry.
CategoryLuxury
Luxury Cigar Storage
Porsche Travel System Humidor
Disruptive innovation opportunity: Integrate cutting-edge materials and technology into luxury goods manufacturing to create premium cigar storage products that cater to affluent…
CategoryArt & Design
Total Design White Out
Porsche Design Goes Bright White
Disruptive innovation opportunity: Incorporating automotive-inspired design elements and materials into high-end fashion products.
CategoryTech
German Super Sled
Porsche Kinderbob
The toys and gaming industry can explore the luxury children's toy market and develop innovative, high-end products.
CategoryLuxury
$70,000 Champagne Cellars
Porsche for Veuve Clicquot: Vertical Limit
The beverage industry can leverage the trend of luxury cellars to create innovative and visually striking storage solutions that elevate the drinking experience and cater to conno…
CategoryLuxury
Yachts by Car Designer
Fearless 68 From Porche Designs
Disruptive innovation opportunity: Integrate cutting-edge technologies and materials into the manufacturing process to create even more luxurious and technologically advanced yach…
CategoryAutos
Luxuy Car Cologne
The Essence by Porsche Design
The automotive industry can explore disruptive innovation opportunities by venturing into fragrance lines, lifestyle products, and collaborations with other luxury brands.
