Brandaptation

Porsche has maintained their design panache by branching out to other industries

Implications - Porsche celebrated their 60th anniversary this year, urging the world to examine how the luxury brand had retained its appeal over the decades. A crucial factor was their willingness to branch out of the car world and design for other industries. The ubiquity of the brand in everyday life help Porsche reign.
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Oct 07 - Oct 08
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