Porsche Design Studios has long been designing objects inspired by the Porsche automobile, a god in terms of luxury car brands.
Breaking from the traditional use of black for the first time in 30 years, Porsche Design is presenting a collection entirely in white. Porsche Design Studios design objects varying from Fashion, Accessories, Luggage and even Electronics.
Implications - Porsche is a company that has manufactured beautiful vehicles for decades. Moving into the fashion industry, they had to make sure to transmit that same beauty and social status appointed with their cars to their clothing. When businesses are developing other lines or branches of their company, they must make sure to not lose the brand's DNA associated with their original line.