One of the most ideal images in my head for the upcoming spring and summer season is driving my (fictional) top-down Porsche with my hair flying in the wind. Oh yes, that would be the life.
It’s this type of appeal (from top-down to top-up) that has kept the Porsche brand more than alive, but they have also extended beyond vehicles. Included in this cluster are all the posh Porsche products that have been featured on Trend Hunter.
SCORE
3.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 40%
Freshness 8%
