Love chocolate and Porsches? Then feast your eyes on this chocolate-covered Porsche. As a holiday marketing ploy (to celebrate Sinterklaas) a Dutch Porsche dealership covered a new 911 Carrera S in tasty milk chocolate. It took 385 lbs of milk chocolate along with some white chocolate (to outline details such as the headlamps) and what looks like one man to completely cover the car.
The chocolate-covered Porsche has a strange texture, but that is only because they covered the brand new car in saran wrap prior to pouring the chocolate over it.
What's Driving This Trend
- Edible Marketing
- Opportunity for businesses to create unique and attention-grabbing marketing campaigns by incorporating edible elements into their products or promotions.
- Experiential Advertising
- Chance for brands to engage consumers on a sensory level by creating immersive experiences, like covering a car in chocolate, that spark curiosity and leave a lasting impression.
- Holiday Brand Tie-ins
- Potential for businesses to capitalize on popular holidays by creating limited-edition or themed products that appeal to consumers' festive spirit and drive sales.
Who This Affects Most
- Automotive
- Opportunity for car manufacturers and dealerships to leverage creative marketing strategies that generate buzz and attract new customers.
- Food & Beverage
- Possibility for food and beverage companies to collaborate with other industries to create unique, edible products or experiences that generate brand awareness and customer loyalty.
- Retail
- Chance for retail establishments to collaborate with brands or incorporate experiential elements into their stores, creating memorable experiences that drive foot traffic and increase sales.
