This is an example of what a well-established name can do for a company. The Porsche Design Group has given us a multitude of non-car products including fashion accessories, yachts, kitchens, cell phones, snow sleds, footwear, and more.
You can now add a men's fragrance line to the list, The Essence by Porsche Design.
"The scent could generate up to $23.4 million in global retail sales during its first four months," according to WWD.com.
The scent? Juniper, blueberry, Russian coriander, black pepper and Siberian pine to name a few of the â€œnotesâ€.