
Porsche Design Goes Bright White 2,504 Views - Click for Larger Image
Porsche Design Studios has long been designing objects inspired by the Porsche automobile, a god in terms of luxury car brands.
Breaking from the traditional use of black for the first time in 30 years, Porsche Design is presenting a collection entirely in white. Porsche Design Studios design objects varying from Fashion, Accessories, Luggage and even Electronics.
“The typical color of Porsche Design is black,” explains Roland Heiler, Managing Director of Porsche Design Studio. “The color white, on the other hand, stands for purity and also has the property that it highlights the shape of the product. These characteristics also make white an excellent medium for our minimalist design language.” As long as they don’t try to own the color white like T-Mobile’s insistence that they somehow “own” the color magenta, it’ all good.
(yankodesign)
References: porsche-design, yankodesign
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