Comforting Dietary

Large brands are entering the health space to accommodate the halfway healthy

Implications - Considering the popularity of the health wave, it's no surprise big, iconic brands known for unhealthy foods are attempting to enter the health space. Beyond the benefit of expanding appeal, well-known brands who enter the health space target a niche of "halfway healthy" consumers who are interested in entering into a diet, but don't want to stray from the familiar.
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26,484 Total Clicks
Aug 15 - Aug 16
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Vegan Fast Food Burgers - Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
SCORE 7.5
Warm 1,293 Clicks Pub: Apr 26, 16
Vegan Fast Food Burgers
Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
As veganism becomes a more socially accepted lifestyle choice for consumers aiming to stir clear of meat and animal by-products, popular fast food chains such as Wendy’s are adding vegan-... [More]
Lightened-Up Steak Sandwiches - Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
SCORE 6.8
Warm 744 Clicks Pub: Jun 3, 16
Lightened-Up Steak Sandwiches
Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
While the latest Taco Bell releases have been on the more indulgent side, now the chain is offering up a healthy option in the form of its new Flatbread Sandwiches. Unlike its meaty burritos and... [More]
Low-Calorie Popcorn Snacks - The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
SCORE 4
This Year and Mild 338 Clicks Pub: Aug 9, 16
Low-Calorie Popcorn Snacks
The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
The popular guilt-free beverage and food brand Skinnygirl recently debuted a new popcorn range that gives consumers a healthier way to enjoy a popular snack food. Made with Orville Redenbacher... [More]
Artisanal-Style Fast Food - DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary
SCORE 4.7
This Year and Average 262 Clicks Pub: Jul 21, 16
Artisanal-Style Fast Food
DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary
Dairy Queen is known for serving cold ice cream but in celebration of its 75th anniversary in 2015, it rolled out a new line of warm foods under ‘DQ Bakes.’ The menu items include... [More]
Lettuce-Wrapped Hamburgers - McDonald's Australia is Now Offering Cosumers a Low-Barb Buger Option
SCORE 3.3
Mild 334 Clicks Pub: Aug 6, 15
Lettuce-Wrapped Hamburgers
McDonald's Australia is Now Offering Cosumers a Low-Barb Buger Option
McDonald’s Australia recently began testing out a new low-carb burger option that allows customers to replace their hamburger buns with leaves of lettuce. As consumers become more conscious of... [More]
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