Beacon Stadium

The sporting industry battles the at-home entertainment industry with technology

Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment.
SCORE 3.8
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Activity
Freshness
Megatrends
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53,683 Total Clicks
Jul 15 - Oct 16
Mild
TechMobileLifestyleSports
Featured Examples
Connected Sports Stadium Lighting - The Philips 'ArenaExperience' LED Illumination System is Dynamic
SCORE 5.1
Warm 613 Clicks Pub: Oct 6, 16
Connected Sports Stadium Lighting
The Philips 'ArenaExperience' LED Illumination System is Dynamic
With the soccer club Atletico Madrid set to move into a new stadium in Spain next season, the Philips ‘ArenaExperience’ LED illumination system will also be included to provide custom... [More]
Gamified Stadium Experiences - This Chromecast Promo Engaged an Entire Arena of NHL Fans
SCORE 5.8
Warm 3,743 Clicks Pub: Mar 30, 16
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
A recent Chromecast promo invited an arena full of New York Islanders fans to compete against each other in a mobile game for exclusive discounts towards the new video streaming device from Google.... [More]
Interactive Football Apps - The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
SCORE 2.5
Mild 271 Clicks Pub: Jun 7, 16
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
In an effort to encourage more millennials to attend Edmonton Eskimos games, the Commonwealth Stadium has created an interactive football app that works in conjunction with beacons installed... [More]
Beacon-Fitted Hockey Stadiums - The Bridgestone Arena Used Beacons to Send Fans Coupons and Videos
SCORE 2.1
Untested 157 Clicks Pub: Nov 24, 15
Beacon-Fitted Hockey Stadiums
The Bridgestone Arena Used Beacons to Send Fans Coupons and Videos
The Bridgestone Arena, home of professional ice hockey team the Nashville Predators, is also notable for using Beacon technology to give fans a more interactive experience during their playoff... [More]
Targeted Hockey Campaigns - This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
SCORE 1.6
Untested 253 Clicks Pub: Jul 18, 15
Targeted Hockey Campaigns
This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
In order to get the most fan engagement for the Toronto Maple Leafs’ Draft Day, the hockey team set up an interactive sport marketing campaign exclusive to those who were using its mobile app.... [More]
Beacon-Infused Soccer Stadiums - FC Barcelona is Using Beacons to Offer a Smart Stadium Experience
SCORE 2.6
Mild 257 Clicks Pub: Nov 24, 15
Beacon-Infused Soccer Stadiums
FC Barcelona is Using Beacons to Offer a Smart Stadium Experience
FC Barcelona has been the most successful soccer team in recent years, and it is now bidding to be one of the most successful when it comes to the realm of giving fans smart stadium experiences.... [More]
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