Category
Autos
Racing Homage
Trend cluster
Category
Auto
Installation
Retailers turn to ornate, outdoor installations to offer creative allure.
2.4
Trend score
Trend
What is the Auto Installation trend?
Auto Installation: With online engagement and social media taking center stage, it takes much more than ordinary aesthetics to draw consumers in store. Taking the retail experience outside traditional areas, auto retailers are turning to engaging outdoor installations to showcase product traits in a more ornate and visual manner. Artistic commodity displays speaks to a shift towards more imaginative, yet equally representative forms of extravagant enticement.
Trend themes
Themes within the Auto Installation trend
Three behaviours holding the trend together01
Outdoor Retail Installations
Retailers are turning to compelling outdoor installations to showcase products in a more ornate and visual manner.
02
Artistic Commodity Displays
The shift towards imaginative and representative forms of extravagant enticement has retailers turning to creative installations.
03
Lightweight Vehicle Installations
Innovations in car manufacturing are inspiring lightweight vehicle installations that highlight sustainability concerns.
Industry implications
What the Auto Installation trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The shift towards more imaginative and visual product showcases highlights the need for automotive manufacturers to create innovative marketing techniques.
For
Retail Industry
Engaging outdoor installations are becoming a popular trend within the retail industry to increase in-store engagement through creative visual displays.
For
Art and Design Industry
The increasing popularity of outdoor art installations is a clear indication of a growing demand for more imaginative and avant-garde art.
Trend signals
Trend signals for Auto Installation
Trend score 2.4 out of 10, from popularity 31%, activity 33%, freshness 8%.
Popularity31%
Activity33%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Auto Installation trend
4 featured examples from Apr 10, 2013 to Jan 23, 2014CategoryAutos
Dynamic Car-Rocketing Installations
This Piece Celebrates Porsche at the Goodwood Festival 2013
Opportunity for artists and designers to collaborate with companies to create unique installations that push the boundaries of traditional art and design.
CategoryAutos
Calming Carousel Installations
Quiet Motion Invites People to Seek Peace on Pivoting Platforms
Opportunity for artists and designers to create contemplative installations that evoke a sense of peace and introspection.
CategoryAutos
Suspended Soaring Caravan Art
The Artist Benedetto Bufalino Sends a Caravan Soaring into the Sky
Artists can experiment with new forms of installation art using unconventional objects like suspended caravans.
CategoryAutos
Lightweight Vehicle Installations
Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling
Disruptive innovation opportunity: Incorporate lightweight materials such as aluminum and carbon fiber into vehicle manufacturing processes to improve fuel efficiency and reduce e…
