Category
Fashion
Lasting Profiles
Trend cluster
Category
Astrological
Beauty
Beauty branding incorporates astrology in the creation of diverse collections.
4.9
Trend score
What's Happening
What is the Astrological Beauty trend?
Astrological Beauty: Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate.
Evidence
Examples of the Astrological Beauty trend
CategoryFashion
Zodiac-Inspired Makeup Palettes
BH Cosmetic's Zodiac Palette Features 12 Shimmering Shades
Beauty brands can explore creating zodiac-inspired makeup palettes to tap into the growing interest in astrology among consumers.
CategoryFashion
Astrology-Inspired Eyeshadow Palettes
ColourPop's 'The Zodiac' Palette Features 12 Unique Shades
Disruptive innovation opportunities in the beauty industry by incorporating astrology-inspired makeup products.
CategoryFashion
Astrology-Themed Lipsticks
'Astrology by Bite' Crafts Zodiac-Influenced Limited-Edition Lipsticks
The beauty and cosmetics industry can explore the potential of creating astrology-themed makeup lines to cater to consumers' individuality and interest in astrology.
CategoryFashion
Zodiac-Themed Nail Color Kits
The Julep Zodiac Collection Features Sign-Inspired Shades
Beauty brands can incorporate astrology-inspired products into their collections to attract customers who are interested in personalization and unique trends.
CategoryFashion
Astrology-Inspired Makeup Sets
The Limited Edition Wet n Wild Zodiac Collection is Well-Priced
Opportunity for beauty brands to capitalize on the growing popularity of astrology by creating astrology-inspired makeup sets.
Workshop question
How can you connect your products to iconology like that of the zodiac in order to empower customers through self-categorization during the purchasing process?
Trend themes
Themes within the Astrological Beauty trend
Three behaviours holding the trend together01
Astrology and Beauty
The combination of astrology and beauty has resulted in a growing trend of zodiac-themed beauty products that offer consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology.
02
Ethereal Visual Branding
The beauty market has shown a current interest in ethereal visual branding, and the incorporation of zodiac references in cosmetics collections has been successful in leveraging this interest.
03
Collaboration with Astrologers
Brands have collaborated with astrologers to craft cosmetics collections inspired by each zodiac sign, offering consumers a product that resonates with their interests.
Industry implications
What the Astrological Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
This trend has a direct influence on the beauty industry, as brands create zodiac-themed collections to meet an increased demand for astrology-inspired cosmetics products.
For
Marketing and Advertising
Marketing and advertising professionals can refer to this trend as an example of successful product collaborations and the integration of popular cultural themes into branding.
For
Fashion and Design
This trend is reflective of the popularity of astrological motifs in fashion and design, and could inspire similar products and designs within this industry.
Trend signals
Trend signals for Astrological Beauty
Trend score 4.9 out of 10, from popularity 77%, activity 63%, freshness 8%.
Popularity77%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
