The Julep Zodiac Collection Features Sign-Inspired Shades
Jana Pijak — June 17, 2017 — Fashion
References: julep
The Julep Zodiac Collection features individually sold pieces, along with an exclusive nail color kit that includes shades inspired by all 12 star signs. The box set consists of shimmering color varieties that are each inspired by different astrological characteristics.
For example, the kit's Aries shade is a Risk-taker Red Iridescent Flash which touches on the sign's fearless nature, while Gemini's signature shade is a Social Chartreuse, referencing this sign's fun and outgoing nature.
Additional shades include Leo's Golden Honey Duo Metallic -- a great way to offset the sign's bold and colorful personal style -- along with Scorpio's Oxblood Vamp Starlit Shimmer which is a dark and dramatic shade, reflective of the sign's daring sense of style and flair for experimentation.
For example, the kit's Aries shade is a Risk-taker Red Iridescent Flash which touches on the sign's fearless nature, while Gemini's signature shade is a Social Chartreuse, referencing this sign's fun and outgoing nature.
Additional shades include Leo's Golden Honey Duo Metallic -- a great way to offset the sign's bold and colorful personal style -- along with Scorpio's Oxblood Vamp Starlit Shimmer which is a dark and dramatic shade, reflective of the sign's daring sense of style and flair for experimentation.
Trend Themes
1. Astrology-inspired Beauty Products - Beauty brands can tap into astrology trends and create products that appeal to customers' zodiac signs and personalities.
2. Customizable Nail Polish Sets - Brands can offer customizable nail polish sets that allow customers to choose shades based on their preferences and personalities.
3. Personalized Self-care Products - Brands can tap into the growing interest in self-care and offer personalized products that cater to customers' unique needs, interests, and personalities.
Industry Implications
1. Beauty - Beauty brands can incorporate astrology-inspired products into their collections to attract customers who are interested in personalization and unique trends.
2. Fashion - Fashion brands can create zodiac-themed accessories and apparel to capitalize on the growing interest in astrology and personalization.
3. Wellness - Wellness brands can incorporate astrology into their products and services to appeal to customers who are interested in both physical and spiritual wellness.
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