Chatbots take on assistive roles related to artistic functions
Implications - Chatbots are beginning to enter the artistic sphere, offering assistive functions in everything from music recommendation to home decor. This shift serves two functions – offering consumers the convenience they crave when it comes to making non-essential decisions, and giving brands more targeted platforms through which they can market themselves.
Workshop Question - How could your brand harness the artistic capabilities of chatbot services?
Trend Themes
1. Artificial Intelligence Chatbots - Chatbots are starting to enter new areas of the arts, offering convenient functions for consumers and marketing channels for brands.
2. Personalized Product Recommendations - AI assistants are using standardized sets of questions to suggest personalized products for shoppers.
3. Celebrity Chatbots - Music fans can now interact with touring musicians like Steve Aoki through chatbots that offer behind the scenes content and exclusive interactions.
Industry Implications
1. Beauty - By using AI chatbots to assist with personalized skincare and cosmetics shopping, brands such as Dior are disrupting and personalizing the beauty industry.
2. Music Streaming - Apple Music and Spotify are using AI chatbots to enhance music streaming experiences by offering personalized song recommendations.
3. Home Decoration - By offering personalized interior design consultations with a chatbot, HGTV is changing the home decoration industry by making design consultations more accessible and efficient.
4 Featured, 35 Examples:
92,152 Total Clicks
Date Range:
Mar 17 — Feb 18
Trending:
Mild
Consumer Insight Topics:
