Animated Nostalgia

Seeking an emotional connection, brands utilize nostalgic cartoons for impact

Implications - Media saturation has made it more difficult to capture consumers' attention, prompting brands to turn to sentimental imagery to ignite greater emotional responses. As a means to create closer ties with audiences, brands are utilizing nostalgic cartoon references to provide visuals that consumers can instantly identify with, allowing adults to revert back to a more innocent time of their youth and introducing new generations to cyclical interests.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
565,438 Total Clicks
Jan 12 - Mar 14
Average
Featured Examples
Iconic Pet Character Ads - The HKAAC Animal Adoption Centre Campaign Encourages Experiences
SCORE 4.9
Average 7,482 Clicks Pub: May 16, 12
Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences
The HKAAC Animal Adoption Centre ad campaign features a clever, creative and ultimately cute approach to encourage people to adopt a new member into their family. Instead of focusing on the shelter... [More]
Endearing Elephantine Branding - Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot
SCORE 4.7
Average 6,884 Clicks Pub: Oct 5, 13
Endearing Elephantine Branding
Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot
There’s a very broad range of branding strategies that can be successfully used to attract consumers to lovely leafy infusions, and the technique employed in Tea Trunk packaging plays on... [More]
Transformative Anime Pens - Bandai's Sailor Moon Merchandise Honors the Cartoon's 20th Anniversary
SCORE 4.5
Average 2,980 Clicks Pub: Feb 26, 14
Transformative Anime Pens
Bandai's Sailor Moon Merchandise Honors the Cartoon's 20th Anniversary
The release of the new animated Sailor Moon cartoon has been delayed until the summer of this year, but Bandai is continuing to release Sailor Moon merchandise to keep up the excitement. Periodically,... [More]
Monstrous Gum Health Ads - This Oral-B Glide Floss Campaign Catches Big Foot
SCORE 3.5
Mild 1,143 Clicks Pub: Jan 28, 14
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
I think most people will admit to occasionally skipping the flossing portion of their bedtime routine, but these Oral-B Glide Floss advertisements may just be the thing to make you want to do it... [More]
Comic-Inspired Brake Ads - This Promotion for Volkswagen City Emergency Brake Uses Comic Violence
SCORE 2.3
Untested 1,606 Clicks Pub: Jul 20, 13
Comic-Inspired Brake Ads
This Promotion for Volkswagen City Emergency Brake Uses Comic Violence
In an effort to promote Volkswagen’s City Emergency Brake, the car manufacturer commissioned a series of beautifully illustrated ads. The print ads feature potential auto accidents designed... [More]
Insurance-Selling Cartoon Characters - The Latest Progressive Ad Features Sonic the Hedgehog
SCORE 2
Untested 3,971 Clicks Pub: Jan 18, 12
Insurance-Selling Cartoon Characters
The Latest Progressive Ad Features Sonic the Hedgehog
Sonic's Progressive commercial features the lightning-quick Sonic the Hedgehog bolting around the imaginary Progressive store looking for some top savings. Luckily, he went to the right place because Progressive’s… [More]
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