Category
Lifestyle
Assisted Choices
Trend cluster
Category
AM
Efficiency
Hybrid breakfasts take precedence for the time-strapped consumer.
3.6
Trend score
Trend
What is the AM Efficiency trend?
AM Efficiency: The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options.
Trend themes
Themes within the AM Efficiency trend
Three behaviours holding the trend together01
Hybridization of Breakfast Foods
There is an opportunity to create new food products that combine familiar breakfast staples in new and exciting ways to take advantage of the modern consumer's obsession with efficiency and novel flavor combinations.
02
Healthy On-the-Go Breakfast Options
The rise of breakfast products that can be consumed on-the-go provides opportunities for innovative meal replacement options that are healthy, nutritious and easy to consume during a busy lifestyle.
03
Simplification of Breakfast Options
Consumers are looking for quick and easy meal solutions, and there is a market for simplified breakfast options that combine several flavors and textures in one convenient meal.
Industry implications
What the AM Efficiency trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has opportunities to create new breakfast products that meet the modern consumer's demand for convenience, efficiency and novel flavor combinations.
For
Health and Wellness
The health and wellness industry can take advantage of the growing demand for on-the-go breakfast options, providing consumers with healthy, nutritious and easy-to-consume meal solutions.
For
Packaging and Convenience
Innovative packaging solutions that make breakfast products more convenient to consume on-the-go are potentially disruptive in the breakfast market.
Trend signals
Trend signals for AM Efficiency
Trend score 3.6 out of 10, from popularity 52%, activity 50%, freshness 8%.
Popularity52%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the AM Efficiency trend
6 featured examples from Apr 30, 2014 to Jul 6, 2016CategoryLifestyle
Waffle-Infused Espresso
Dominique Ansel's Waffagato is a Mix of Waffles, Ice-Cream and Espresso
Restaurants and cafes can capitalize on the trend by incorporating waffle-infused espresso into their menus.
CategoryLifestyle
Blended Cereal Shakes
The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
Opportunities for innovation lie within the development of healthier and quick meal replacement beverages like Plan-n.
CategoryLifestyle
Cheese-Filled Pretzel Bagels
This Salty Snack is the Perfect Breakfast Alternative
Companies in this industry can develop new product lines or menu items that focus on creating innovative, taste-bud tingling snacks and breakfast options.
CategoryLifestyle
Hybrid Toast Breakfasts
This IHOP Dish Combines Cereal, Oatmeal and Toast for Breakfast
Restaurants can explore creating unique and innovative breakfast dishes to attract customers and stand out in the competitive market.
CategoryLifestyle
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
The food and beverage industry can capitalize on the trend of convenient breakfast options by developing and marketing healthy low-calorie breakfast bars.
CategoryTech
Breakfast Cereal Popsicles
This Ice Pop Combines Granola and a Smoothie for On-the-Go Eating
The food industry can capitalize on this trend by developing and marketing new and innovative breakfast products that cater to busy consumers.
