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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

AM Efficiency

Hybrid breakfasts take precedence for the time-strapped consumer

Implications - The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
131,298 Total Clicks
Date Range:
Apr 14 — Jul 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Waffle-Infused Espresso
Waffle-Infused Espresso
Dominique Ansel's Waffagato is a Mix of Waffles, Ice-Cream and Espresso
Cronut creator Dominique Ansel introduced another never-before-done breakfast meal at New York’s Taste of the Nation fundraiser last night called the ‘Waffogato.’ The meal is a waffle... MORE
Blended Cereal Shakes
Blended Cereal Shakes
The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
Plan-n is a line of beverage cereal shakes that simplifies the eating process of a morning breakfast by turning a bowl of cereal into an on-the-go drink. The beverage contains a mixture of nuts,... MORE
Cheese-Filled Pretzel Bagels
Cheese-Filled Pretzel Bagels
This Salty Snack is the Perfect Breakfast Alternative
‘The Food Gays’ blog recently put together a recipe for making delicious pretzel bagels that are stuffed with savory cream cheese. When it comes to breakfast, there are a wide variety of... MORE
Hybrid Toast Breakfasts
Hybrid Toast Breakfasts
This IHOP Dish Combines Cereal, Oatmeal and Toast for Breakfast
Few people can be prompted to make serious decisions before they have had a morning coffee to help pry their tired eyes open, including the decision of what to eat for breakfast—but the newest... MORE
Healthy Low-Calorie Breakfast Bars
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
Despite breakfast being the most important meal of the day, many consumers lead such fast-paced lifestyles that they are in need of products like the Corny Slim breakfast bars. Formulated to be a... MORE
Breakfast Cereal Popsicles
Breakfast Cereal Popsicles
This Ice Pop Combines Granola and a Smoothie for On-the-Go Eating
These frozen breakfast ice pops are an ideal for on-the-go eating with a format that allows consumers to enjoy two healthy morning meals in one. The popsicle contains a wholesome berry smoothie... MORE

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Museum-Worthy Chocolates
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Spicy Mango Granola Bars
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play_circle_filled Poverty Awareness Open Houses
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Cricket Flour Protein Bars
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This Overnight Waffles Recipe Starts the Night Before
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