Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions.
Trend Themes
1. Mobile Pre-ordering - Advanced payment options and pre-ordering features are becoming more popular in the restaurant industry to save time for customers and improve the overall dining experience.
2. Digital Payment Integration - Restaurants are partnering with digital payment platforms to offer seamless payment experiences at the point of sale, improving the speed and efficiency of payments.
3. Order-ahead Convenience - Order-ahead features and mobile apps are becoming more popular with food establishments to reduce wait times and stress for customers during their dining experiences.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and other food establishments are utilizing trends such as mobile pre-ordering and order-ahead convenience to offer a better customer experience at their establishments.
2. Mobile Payment - Integration with digital payment systems is becoming more common in the food and beverage industry, making in-person payments seamless and efficient for customers and increasing revenue opportunities for businesses.
3. Travel and Hospitality - The airline and airport industry are utilizing trends such as pre-ordering and mobile payments to make travel more convenient and less stressful for customers.
