These wine packaging innovations range from conveniently canned coolers to space-saving wine packs with a flat-backed bottle design.
When it comes to traditional wine bottles with bold branding, standouts include Upshot's 360-degree calendar label design that tells the story of the wine blend's unique production process. In particular, the label breaks down how Upshot's Alexander Valley and Knights Valley grapes are "harvested, fermented, aged and bottled" while relying on simple and eye-catching graphics. Ars Longa Vita Brevis' glow-in-the-dark labels are another notable example and reveal hidden wine origin information when examined in the dark.
Additional wine packaging innovations to note include the double-walled 'Cooleo' wine bottle that is specially designed to maintain a peak wine temperature, TagItwine's app-connected bottle which tells an interactive story and Bridge Lane's beer-inspired wine keg which holds the contents of up to 26 bottles inside.
20 Wine Packaging Innovations
20
Attention-Grabbing Wine Gift Packaging
These Neleman Wine Gifts Rethink the Gift-Giving
19
Iridescent Ink Labels
Sterling Creativeworks' Wine Label Design Shows Off a Premium Embellishment
18
Personalized Wine Capsules
Baby Brunello Makes a Modern Replacement for Cards on Gifted Wine
17
Demystifying Wine Bottles
'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
16
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
15
Fish-Inspired Wine Bottles
Fish Club Wine Uses Packaging to Explore Wine and Fish Pairings
14
Fortune-Telling Wine Bottles
Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading
13
Luxury Millennial Rosés
JNSQ Rosé Cru is a French-Style Wine Made with California Grapes
12
Hop-Infused Wine Six-Packs
The Urban Winery's White Wine IPA is Casually Packaged Like Beer
11
Space-Saving Wine Packs
Garçon Wines' 10-Pack of Wine is Half the Size of a Conventional 6-Pack
10
App-Connected Wine Bottles
TagItwine Offers Detailed Information on a Bottle of Wine
9
Party-Sized Wine Kegs
Bridge Lane is Selling a Wine Keg Filled with 26 Bottles of Vino
8
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
7
Glow-in-the-Dark Wine Labels
Ars Longa Vita Brevis' Wine Package Design Conceals Hidden Details
6
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
5
Eco-Friendly Wine Labels
The Ritrama Eden Paper Labels are Made from 50% Dried Grass Fibers
4
Double-Walled Wine Bottles
The Cooleo Bottle Ensures Wine Stay Cool Without a Cooler
3
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
2
Canned Convenience Store Wines
7-Eleven's 'Roamer' Targets On-the-Go Wine Drinkers
1
Resealable Wine Cans
'The Drop Wine' Offers Its Rosé in a Package with a Snappable Closure
Related Ideas
Dual-Ended Ketchup Bottles
The Heinz Ketch-Up & Down Bottle Has Two Lids for Dispensing Every Drop
Picnic-Ready Bottle Accessories
Stanley Introduces a Set of Quencher-Compatible Accessories
Multitool Water Bottles
The 'BYO Bottle' Hides Cutlery and More Alongside Drinks
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modern Rugged Mobile Coolers
Brümate's Brütank 55-Quart Rolling Cooler is Available in 10 Colors
Freezer-Friendly Six-Pack Holders
The Früzi Insulated Beer Can Holder is Summer-Ready
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Award-Wining Non-Alcoholic Wines
Giesen's Line of 0% Wines Boasts Guilt-Free Drinking Alternatives
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Lightweight Puffy Cooler Bags
Monti Coolers Have a 100% Leakproof Construction
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Wine Storage Side Tables
The 'Roll' Side Table by Ricardo Sá Has a Leather Storage Sling
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Decorative Bottle Openers
Yuue Design Studio's Viuu Bottle Opener is Chic and Effective
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Single-Serve Wine Systems
Coravin Vinitas Boosts Younger Consumers' Interest in Wine Education
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Vegan-Friendly Wine Carriers
The Chandra Keyser La Borsa da Vino Wine Bag is Zero Waste
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Aluminum Bottled Oils
California Olive Ranch's Extra Virgin Olive Oils are Compact & Eco-Friendly
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Squeezable Olive Oil Packaging
California Olive Ranch Introduces Its New Squeezable Chef's Bottle
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Customizable Wine Cabinets
Gaggenau's Elegant Wine Cabinet is Climate-Controlled and Slick
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Insulated Craft Beer Growlers
The Wren Off-Road Growler Keeps Drinks Carbonated for 36-Hours
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Australian Boxed Cask Wine
Hey Tomorrow is an Eco-Friendly Boxed Wine That's Fresh for 28 Days
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Limited-Edition Orange Wines
Juliet Introduced a New Wine Product in a 100% Recyclable Container
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Sustainable Canned Airline Wines
Spanish Brand Zeena Launches on Air Europa's In-Flight Menu
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Wine Bottle-Resembling Speakers
Vincent Chan Designs the Retro Dream Echo Bluetooth Speaker
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Waste-Reducing Wines
Wasted Wine Club Creatively Repurposes Surplus Wine
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Rapid Refreshment Cooling Systems
Enviro-Cool V-Tex Chills Bottles and Cans on Demand
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Wine-Inspired Hair Dyes
The oVertone Coloring Conditioner Hair Kits Celebrate the Libation
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Ultra Lightweight Champagne Bottles
Telmont Develops a New Champagne with Verallia
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Canned Orange Wines
Nomadica Launches a Canned 'Orange' Wine Made Using the Skin Contact Method
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Sophisticated Non-Alcoholic Wines
Null Wine Introduces a Grüner Veltliner Blend from Austria
Effervescent Canned Wine Ranges
The Hidden Sea Spritz Range Includes Two Options
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Wine-Catered Vibrant Artful Tables
Gustaf Westman Designs the Wine Table in a Bright Tone
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Accessible Private Label Wines
The ALDI Specially Selected Wine Collection is Priced Under $15
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
Dealcoholized Wine Pairings
Moderato's Cuvée Révolutionnaire is Made with True2Aroma Technology
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Carbon-Neutral Canned Wines
SHE CAN Wines are Carbon Neutral Certified
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Collectors-Edition NFT Wines
Blind Horse Winery Releases Its First NFT-Labeled Wine with Bored Ape
High-Quality Laidback Canned Wines
Nice Sparkling White Wine Has a Crisp, Dry and Sparkly Profile
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Wine Top Vacuum Seals
The Zoenox Ensures that Wine is Free of Oxidization for a Fresh Taste
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Convenience Store Wine Ranges
Circle K Private Label Wines are Arriving at Over 3,000 Locations