As brands look for easily incorporated multi-sensory aspect to add to consumer-facing events, many are opting to host virtual reality activations that provide a full immersion in an experience entirely designed by the brand. From flavor journeys that recreate the cultivation of a popular cheese to in-store sledding stunts that transport shoppers to the Arctic, there are plenty of virtual reality applications that can enhance the in-store experience and add a memorable aspect to any brand pop-up.
Hosted by Reebok at the 2016 NHL All-Star Weekend in Nashville, an athletic virtual reality experience allowed attendees to face off against some of the hockey stars playing in the annual tournament. The interactive experience used the Samsung VR system and used haptic communication to replicate the feeling of being body checked by another player.
24 Virtual Reality Activations
24
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
23
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
22
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
21
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
20
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
19
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
18
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
17
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
16
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
15
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
14
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
13
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
12
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
11
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
10
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
9
VR Painting Experiences
Hieronymus Bosch's Artwork Now Immerses the Viewer in Virtual Reality
8
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
7
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
6
Virtual Reality Studios
Samsung is Opening a VR Studio in New York City
5
Flavor-Controlling Musical Instruments
The Flavor Conductor Uses Sound & Light to Influence Tastes
4
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
3
Sensory Conference Events
Mashable's MashBash is an Interactive Party at South by Southwest
2
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
1
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Retro Beer Branded Motels
PBR Unveils Immersive Motel Expereince Called 'Pabst: The Place'
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Gamified Wine Labels
Chronic Cellars' AR Wine Packaging Delivers a Gamified Experience
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Metaverse Watch Shops
Casio is Opening a Virtual G-SHOCK STORE in the Metaverse
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
100-Yard 3D Screen Ads
URW Partners with SKKN BY KIM to Launch Massive Digital Activation
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Immersive Sports Supplies Stores
Picturesque Studio Debuts a Playful Retail Store for Vegas Sports
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
3D On-Screen Cinema Ads
PVR Launches New Experiential Theatre Activation for Maruti Suzuki
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Gamified Hotel Campaigns
Moxy Universe, Play Beyond is an Augmented Reality Experience
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Digitally Enabled Packaging
Displai's AR Creates Engaging Experiences with Product Packaging
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR