These social network car campaigns make use of popular social sites like Facebook, Twitter and Instagram to promote vehicles. The premises for many of these campaigns are very simple but are able to reach a lot of eyes on the Internet.
An example of a simple, but interactive campaign is one by Clio, asking users to "like" a car on Facebook. The car was placed on a giant teeter totter and when it received enough likes, thousands of people tuned in to a live stream to watch the car be "outweighed" by likes on the other side of the see-saw.
Other very simple actions include getting some of the most influential users on a social network to take pictures of a car, or test drive a new vehicle because it is guaranteed that they will want to share the experience.
37 Social Network Car Campaigns
37
Social Mediamobiles
The Porsche Facebook Edition is Something You'll Definitely 'Like'
36
Social Auto Likes
The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook
35
Interactive Luxury Car Campaigns
The Lexus 'Dark Ride' Car Campaign is Social Media-Friendly
34
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
33
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
32
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
31
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
30
Automaker Facebook Reveals
The 2011 Explorer Will be Unveiled on the Ford Facebook Page
29
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
28
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
27
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
26
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
25
DIY Luxury Auto Designs
The BMW EDIZONE Contest is to be Hosted on Facebook
24
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
23
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
22
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
21
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
20
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
19
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
18
Virtual Map Car Hunts
BMW 'Signposts' Campaign Has Swedes Looking for a Hidden BMW 3 Series
17
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
16
Celebratory Social Media Sportscars
The Porsche Carrera 4S 5 Million Facebook Was Created by Fans
15
Social Media Car Wraps
The Facebook Cayman S Celebrates Porsche's Two Million Fans
14
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
13
Social Media-Centric Concept Cars
The Nissan Friend-Me Encourages In-Car Social Interaction
12
Participatory Driver Profiling Apps
The Volvo 'Inside You' Campaign Asks for a Personal Peek
11
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
10
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
9
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
8
Social Media-Moved Cars
The Twitter-Controlled Car Moves with Your Tweets
7
Soothing Car Virals
The Aston Martin 'Pieces of Art' Video is Intriguing
6
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
5
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
4
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
3
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
2
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
1
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
Related Ideas
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Retro-Style Pop-Up Camper Vans
The Citroën Type Holidays Brings a Concept Vehicle to Production
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Consolidated Automotive Apps
The 'Fisker' App Caters to Every Aspect Of the Customer Experience
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Car-Free Day Campaigns
Swapfiets Advocates for Car-Free Days in Dutch Cities
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Car Rental Partnerships
Turo & Hopper Join Forces to Revolutionize Car Booking in Travel Industry
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Decentralized Social Apps
The 'Bluesky' App is Powered By An Open-Source Protocol
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Interpersonal Colleague Review Platforms
The 'Fordi' Web Platform Allows for Anonymous Feedback
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Online Vehicle Owners Communities
OMMT is an online community for like-minded car lovers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Network-Connecting AI Solutions
Village AI Connect with Your Network to Close Deals
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Mobile Artwork Purchasing Platforms
The 'Cohart' Platform Supports Modern Art Buyers and Sellers
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Community Care Helpers
Senior Care App Tuktu Creates a Network of Taskers to Help with Small Jobs
Streamlined Vehicle Rental Apps
The 'Nexus Connect' App Uses Text Recognition & Cloud Connectivity
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
UAE-Based EV Apps
EVLAB Launches the New Electric Vehicle App for UAE Customers
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Crowdsourced Fact-Checking Features
Twitter Launches the Fact-Checking 'Community Notes' Feature
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space