These social network car campaigns make use of popular social sites like Facebook, Twitter and Instagram to promote vehicles. The premises for many of these campaigns are very simple but are able to reach a lot of eyes on the Internet.
An example of a simple, but interactive campaign is one by Clio, asking users to "like" a car on Facebook. The car was placed on a giant teeter totter and when it received enough likes, thousands of people tuned in to a live stream to watch the car be "outweighed" by likes on the other side of the see-saw.
Other very simple actions include getting some of the most influential users on a social network to take pictures of a car, or test drive a new vehicle because it is guaranteed that they will want to share the experience.
37 Social Network Car Campaigns
37
Social Mediamobiles
The Porsche Facebook Edition is Something You'll Definitely 'Like'
36
Social Auto Likes
The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook
35
Interactive Luxury Car Campaigns
The Lexus 'Dark Ride' Car Campaign is Social Media-Friendly
34
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
33
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
32
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
31
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
30
Automaker Facebook Reveals
The 2011 Explorer Will be Unveiled on the Ford Facebook Page
29
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
28
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
27
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
26
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
25
DIY Luxury Auto Designs
The BMW EDIZONE Contest is to be Hosted on Facebook
24
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
23
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
22
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
21
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
20
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
19
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
18
Virtual Map Car Hunts
BMW 'Signposts' Campaign Has Swedes Looking for a Hidden BMW 3 Series
17
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
16
Celebratory Social Media Sportscars
The Porsche Carrera 4S 5 Million Facebook Was Created by Fans
15
Social Media Car Wraps
The Facebook Cayman S Celebrates Porsche's Two Million Fans
14
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
13
Social Media-Centric Concept Cars
The Nissan Friend-Me Encourages In-Car Social Interaction
12
Participatory Driver Profiling Apps
The Volvo 'Inside You' Campaign Asks for a Personal Peek
11
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
10
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
9
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
8
Social Media-Moved Cars
The Twitter-Controlled Car Moves with Your Tweets
7
Soothing Car Virals
The Aston Martin 'Pieces of Art' Video is Intriguing
6
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
5
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
4
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
3
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
2
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
1
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Last-Minute Travel Campaigns
easyJet Drop Everything Encourages Spontaneous Trips
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Car Transfer Apps
The Daytrip App Provides Customizable Car Transfers
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Marketplace-Based Auto Retail
Hertz Expands Certified Car Sales Through eBay’s Digital Platform
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
AI-Assisted PR Experiments
Hyundai Card Tests AI With Its The Orange Press Release
Music Competition Cafes
Hard Rock and Coca-Cola launch a global artist competition
Flexible Monthly Car Shares
Turo Offers a Low-Commitment Alternative to Traditional Car Ownership
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Luxury Mobility Platforms
Karma Automotive Launches On-Demand Luxury Driving Experience
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Future Urban Mobility Cars
Volkswagen Numa Concept Imagines Cars as Part of Shared City Life
Expanded Automotive Dealer Listings
Amazon Introduced New Brands on its Automotive Storefront
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Multi-Caption Instagram Carousels
Instagram adds unique captions for every carousel slide
Smart Networking Platforms
Network Tree Helps Organize, Grow, And Nurture Professional Networks
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Native Car Messaging Interfaces
WhatsApp Launches Its New Apple CarPlay App
AI Notetaking Activations
Goodnotes x YMC Launched a Campus Tour Across the U.S.
Frozen Yogurt Anniversary Campaigns
TCBY The Original Social Network Campaign Celebrates 45 Years
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Social Media Marketing Platforms
MarketersClique Gives Marketers A Complete Hub To Grow Faster
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
GenAI Car Marketplace Ads
Carro's New Campaign Highlights Its AI-Enabled Car-Selling Process
Sequential Streaming Ad Series
Ford Launches 'Every Ground Is Our Proving Ground'
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Colorful Social Profile Tools
Shareable Colorful Profile Card Creates Custom Public Profile Cards
User-Controlled Social Algorithms
Threads Launches Your Algo and Expands Community Features
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Verified Engagement Advertising
EarnOS Rewards Verified Human Actions Instead of Ad Clicks
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Local Social Networks
NearYou Connects Neighbors And Strengthens Local Community Bonds
AI Car Analysis Platforms
Cargigo Uses AI To Deliver Vehicle Insights From A Single Photo
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
One-Click Campaign Integrations
Constant Contact and Canva Help Businesses Send Finished Designs
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Data-Driven Automotive Retailer Tools
Cars.com Debuts AI Video Tools, Hub Reporting & More
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Competitive Dealer Bidding Marketplaces
Bidbus's Platform Lets Multiple Dealerships Bid Used Car
Travel eSIM Campaigns
Ubigi Has Tapped F1 Driver Esteban Ocon to Front Its Global eSIM Brand
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Management Suites
FB AIO Simplifies And Automates Social Account Management Tasks Updates
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Automated Social Outreach
Reply AI Generates And Posts Comments To Boost Prospect Visibility
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Social Proof Marketing Tools
Feedspace Testimonial Chrome Extension Captures Reviews In One Click
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Auto Dealer Program Standards
TrueCar Makes Updates to Increase Sales & Protect Dealer Margins
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Social Location Sharing
FriendMap Simplifies Location Sharing To Help Friends Connect In Real Time
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Travel Networking Apps
Floo Connects Like-Minded Travelers Heading To The Same Destinations
AI Launch Assistants
Craft Engaging Twitter Launch Threads with TweetLaunch
Social Media Design Tools
Graphionica Makes It Easy To Create Stylish Instagram Stories & Visuals
Mobile App Studios
Developer On Wheels Builds Family And Travel Apps From A Campervan Office
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Social Accountability Apps
Paprclip Helps Friends Build Shared Goals & Hold Each Other Accountable
Link Showcase Platforms
Context Bio Lets Users Create Engaging Link In Bio Pages Quickly
Kids Social Networks
Friendometry Connects Families To Build Meaningful Kid Friendships
Social Media Content Converters
Postula Transforms Your Content Into Engaging LinkedIn Posts
Social Ad Schedulers
Ads Calender Simplifies Scheduling And Managing Social Media Ads
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Ad Creation Tools
Create.ad Generates Social Media Ads Directly From Product Links
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Hashtag Landing Pages
Hashtini Creates AI-Based Landing Pages For Your Hashtags
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Social Media Management Tools
Schedpilot Automates Planning And Publishing Across Social Platforms
Content Assistance Tools
Engagi Helps Generate Social Media Replies And Comments Across Platforms
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
AI Social Media Agents
Olly Automates Social Engagement With Personalised AI-Powered Interactions
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family
Travel Mapping Platforms
Travel Map Club Lets Users Track, Share, and Connect Over Trips