These social network car campaigns make use of popular social sites like Facebook, Twitter and Instagram to promote vehicles. The premises for many of these campaigns are very simple but are able to reach a lot of eyes on the Internet.
An example of a simple, but interactive campaign is one by Clio, asking users to "like" a car on Facebook. The car was placed on a giant teeter totter and when it received enough likes, thousands of people tuned in to a live stream to watch the car be "outweighed" by likes on the other side of the see-saw.
Other very simple actions include getting some of the most influential users on a social network to take pictures of a car, or test drive a new vehicle because it is guaranteed that they will want to share the experience.
37 Social Network Car Campaigns
37
Social Mediamobiles
The Porsche Facebook Edition is Something You'll Definitely 'Like'
36
Social Auto Likes
The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook
35
Interactive Luxury Car Campaigns
The Lexus 'Dark Ride' Car Campaign is Social Media-Friendly
34
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
33
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
32
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
31
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
30
Automaker Facebook Reveals
The 2011 Explorer Will be Unveiled on the Ford Facebook Page
29
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
28
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
27
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
26
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
25
DIY Luxury Auto Designs
The BMW EDIZONE Contest is to be Hosted on Facebook
24
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
23
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
22
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
21
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
20
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
19
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
18
Virtual Map Car Hunts
BMW 'Signposts' Campaign Has Swedes Looking for a Hidden BMW 3 Series
17
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
16
Celebratory Social Media Sportscars
The Porsche Carrera 4S 5 Million Facebook Was Created by Fans
15
Social Media Car Wraps
The Facebook Cayman S Celebrates Porsche's Two Million Fans
14
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
13
Social Media-Centric Concept Cars
The Nissan Friend-Me Encourages In-Car Social Interaction
12
Participatory Driver Profiling Apps
The Volvo 'Inside You' Campaign Asks for a Personal Peek
11
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
10
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
9
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
8
Social Media-Moved Cars
The Twitter-Controlled Car Moves with Your Tweets
7
Soothing Car Virals
The Aston Martin 'Pieces of Art' Video is Intriguing
6
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
5
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
4
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
3
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
2
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
1
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Eco-Friendly Vehicle Partnerships
Volkswagen Becomes the Official Automotive Partner of TIFF 2025
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Car Transfer Apps
The Daytrip App Provides Customizable Car Transfers
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Flexible Monthly Car Shares
Turo Offers a Low-Commitment Alternative to Traditional Car Ownership
Luxury Mobility Platforms
Karma Automotive Launches On-Demand Luxury Driving Experience
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Future Urban Mobility Cars
Volkswagen Numa Concept Imagines Cars as Part of Shared City Life
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Expanded Automotive Dealer Listings
Amazon Introduced New Brands on its Automotive Storefront
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Smart Networking Platforms
Network Tree Helps Organize, Grow, And Nurture Professional Networks
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Native Car Messaging Interfaces
WhatsApp Launches Its New Apple CarPlay App
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Automated Content Posting
Automate Social Media Posts from Notion Using The Social Robot and Make
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
GenAI Car Marketplace Ads
Carro's New Campaign Highlights Its AI-Enabled Car-Selling Process
Sequential Streaming Ad Series
Ford Launches 'Every Ground Is Our Proving Ground'
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
One-Click Campaign Integrations
Constant Contact and Canva Help Businesses Send Finished Designs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Local Social Networks
NearYou Connects Neighbors And Strengthens Local Community Bonds
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Startup Listening Tools
SocialSignal AI Tracks and Engages Across X, Reddit, and HN
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Data-Driven Automotive Retailer Tools
Cars.com Debuts AI Video Tools, Hub Reporting & More
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Student Network Platforms
Studeen Connects Students Through School-Specific Sharing Communities
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Social Management Suites
FB AIO Simplifies And Automates Social Account Management Tasks Updates
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Automated Social Outreach
Reply AI Generates And Posts Comments To Boost Prospect Visibility
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Social Dining Networks
Recce Discovers and Shares Trusted Restaurant Picks Easily
Auto Dealer Program Standards
TrueCar Makes Updates to Increase Sales & Protect Dealer Margins
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Social Location Sharing
FriendMap Simplifies Location Sharing To Help Friends Connect In Real Time
Mobile App Studios
Developer On Wheels Builds Family And Travel Apps From A Campervan Office
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Travel Networking Apps
Floo Connects Like-Minded Travelers Heading To The Same Destinations
AI Launch Assistants
Craft Engaging Twitter Launch Threads with TweetLaunch
Car Recognition Tools
CarSnap Identifies Cars in Photos and Get Detailed Info Instantly
Link Showcase Platforms
Context Bio Lets Users Create Engaging Link In Bio Pages Quickly
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Social Media Content Converters
Postula Transforms Your Content Into Engaging LinkedIn Posts
Kids Social Networks
Friendometry Connects Families To Build Meaningful Kid Friendships
Social Ad Schedulers
Ads Calender Simplifies Scheduling And Managing Social Media Ads
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Ad Creation Tools
Create.ad Generates Social Media Ads Directly From Product Links
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Hashtag Landing Pages
Hashtini Creates AI-Based Landing Pages For Your Hashtags
Integrated Trip Trackers
'Journey' Enables Real-Time Vehicle Data And Trip Tracking With CarPlay
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Travel Mapping Platforms
Travel Map Club Lets Users Track, Share, and Connect Over Trips