These online shopping innovations range from web jewelry consultations to bespoke services that create the garment of one's dreams. With the demand for customization at an all-time high, e-retailers are putting greater focus on personalized services.
While sneaker websites are allowing shoppers to customize their favorite pair of kicks, specialty shops like the Amazon 3D-Printed Products Store gives budding designers and artist a chance to create a custom 3D-Print product.
In addition to their focus on customization, these online shopping innovations also aim to enhance consumer convenience. Examples include online styling consultations that save time and money along with online shopping delivery boxes that let one pick up their Amazon delivery close to home.
Moreover, the rising popularity of subscription boxes is allowing consumers to conveniently sample the latest cosmetics, order pre-made meals and even outfits that are picked out by a professional stylist.
56 Online Shopping Innovations
56
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
55
Custom eCommerce Boxes
System Group's FreeBox Machine Makes On-Demand Boxes for Online Shipping
54
Monthly Subscription Sunglasses
The Freshades Company Delivers Handpicked Eyewear
53
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
52
Web Shopping Drop Boxes
Click-and-Collect Stations Help to Make Amazon Delivery More Convenient
51
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
50
Designer-Curated Subscription Boxes
This Subscription Box Collects Items Put Together by Designers
49
Sample Perfume Subscriptions
The Scentbird Cosmetic Service Lets You Try Out Popular Scents
48
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
47
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
46
State-Specific Gift Subscriptions
PiecesofThere Provides Local Product Packages with State Themes
45
Completely Customizable Menswear
Original Stitch Lets Men Make the Shirt of Their Dreams
44
High Speed Clothing Deliveries
This Fashion Label is Launching 1 Hour Delivery in San Francisco
43
Crowdsourced Online Deliveries
Amazon's On My Way Uses Ordinary People to Deliver Packages
42
Cartoony eCommerce Branding
Globbing Makes Online Shopping More Fun, Interactive and Accessible
41
Digital-Integrating Flagship Stores
This In-Store Retail Experience Includes Online Elements
40
Japanese Candy Deliveries
Japan Crate Ships Subscription Mystery Boxes of Asian Sweets Every Month
39
Craft Beer Subscriptions
The Brew Box Co. Delivers a Variety of Craft Beers to Your Doorstep
38
Charitable Online Marketplaces
The New TOMS Marketplace Sells a Variety of Products for Good
37
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
36
Holistic Shopping Services
Online Shopping Business Boxes Menswear Picks and Ships Them
35
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
34
Meat Subscription Boxes
AgLocal Delivers Pasture-Raised Meats from Family Farms to Homes
33
E-Book Subscription Services
The Oyster App is Netflix for Books
32
Secure Fashion Retail Apps
'Mona' is a Digital Personal Shopper That's Powered Up Innovative AI
31
Global Gourmet Grub Subscriptions
'Try The World' Ships Out Curated Gourmet Foods Monthly
30
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
29
Last-Minute Gift Deliveries
Zady's Operation: Santa Made Deliveries on Vespas in NYC at Christmas
28
3D-Printed Product Stores
The Amazon 3D-Printed Products Store Offers Custom 3D-Printed Goods
27
Wardrobe Delivery E-Tailers
Buck Mason Lets Customers Try on Clothes at Home Before Purchasing
26
Hassle-Free Pet Goodies
The Pet Subscription Box from PetBox is Effective and Smart
25
Online Shop Messaging Apps
Tictail Offers Real Customer Service to Online Shoppers
24
Coffee Chain Delivery Services
As of 2015, Starbucks Delivery Will Be Available Through Their App
23
Retail Product Share Apps
'Covet' Allows Users to Share IRL Products with Their Followers
22
Underwear Subscription Clubs
Meundies.com Puts Your Lingerie Shopping on Autopilot
21
Menswear Rental Subscriptions
The 'TieTry' Service Delivers Designer Brands Every Month
20
Subscription Tie Exchange Services
The Tie Society Lets Its Members Order and Exchange Ties
19
Premium Music Subscription Services
SoundCloud Pro Provides an Ad-Free Platform in the New Year
18
Swipeable Shopping Service
Mallzee Allows Consumers to Browse Through Clothes Like a Dating App
17
One-Click Dealership Services
Drive Motors Lets People Buy Cars Online from Dealerships
16
Baby Subscription Services
Good Karma Clothing for Kids Encourages Collaborative Consumption
15
Connected Personal Shopping Services
This Service Recreates the Social Shopping Experience
14
Location-Inspired Food Subscriptions
GothamBox Delivers Special Treats From NYC & San Francisco
13
Eco-Friendly Toy Subscriptions
Little Pnuts Sends Your Children an Exciting Surprise Each Quarter
12
Virtual Online Accessory Constructs
This Invention Allows Buyers to Try on Digital Purchases
11
Augmented Reality Shopping
The 'Augment' Application Allows You to Try Out Purchases Digitally
10
Beauty Sample Subscriptions
The Birchbox Haute Box Bridges Online and In-Store Shopping
9
Sustainable Food Subscriptions
Door to Door Organics Delivers Fresh Natural Groceries to Your Door
8
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
7
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
6
Creative Council Packages
Artrepreneur Kits Help Artists Transition From School to the Real World
5
Health Food Subscriptions
Get Lollihop Snack Boxes Delivered Right to Your Door
4
Current Retro E-Commerce
The Then and Now Website Features Old and New Products
3
Geeky Subscription Gift Boxes
LootCrate Sends Out Nerdy Mystery Boxes Per Month to Members
2
Digital Consignment Boutiques
The Trend Trunk Helps You Sell Your Unwanted Clothes Online
1
Purchase-Approving Apps
The Thumzap Payment Button Lets Parents Approve Teen Spending Online
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Authenticated Luxury Shops
The eBay Luxury Exchange Accepts Pre-Owned Luxury as Currency
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Custom-Made Insoles
Soles Creates Personalized Support for Your Feet with Custom Insoles
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Custom Engagement Rings
WOVE Helps Newly Engaged Couples Create Custom Rings
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
3D Fashion-Printing Technologies
'3DFashion' From Stratasys is Direct-to-Textile and Full-Color
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Transformative Bridal Footwear
Pashion’s Made-to-Order Styles Offer Interchangeable Components
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI Fashion Tools
Snazz AI Suggests Personalized Outfits Based on Your Style
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Fully Customized Canvas Sneakers
Converse Joins FRGMT to Launch the Converse by You Program
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Recurring Grocery Delivery Features
Amazon Recurring Reservations Enhances Shopper Convenience
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Online Car Platforms
Hyundai Partners with Amazon for Online Car Sales, Integrates Alexa
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
AI Shirt Design Studios
BlueCotton's AI-Powered Design Studio Uses Text-to-Image Generation
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
AI Outfit Inspiration
Outfit AI Offers Endless Outfit Possibilities
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Customizable Jewelry Builders
Ritani Unveils the Charm Necklace and Bracelet Builder
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
One-Click Shoe Dials
ONECL's Shoe Dial System Supports a Custom Fit
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Accessible Occasion Jewelry
Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Collaborative Shopping Tools
Amazon Debuts the Consult-a-Friend Feature for Collaborative Shopping
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual eCommerce Health Services
Amazon Clinic is Focused on Over 20 Common Health Conditions
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Dedicated Gaming Gear Shops
The Samsung Game Portal is Launching in 30 Countries
Clothing Try-On Services
Rixo Launches a New 'Try-Before-You-Buy' Service in the UK
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Online Tuxedo Showrooms
Generation Tux Launches a New Physical Showroom in Ohio
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
All-In-One Wedding Platforms
David's Bridal Debuts Pearl, a Wedding Planning Platform and Vendor
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Collaborative Clothes Repair Services
This Program Helps Customers Access Customized Garment Fixes
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Digital Hair Color Consultations
Sally Beauty's Licensed Colorist OnDemand Empowers & Informs
Made-to-Order Bridal Collections
Cecilie Bahnsen Unveils its First Made-to-Order Collection
Holiday Home Delivery Upgrades
Amazon Offers an Array of New Holiday Delivery Features
Premium Home Delivery Services
Quivers Adds White Glove Delivery To Its Fulfillment Options
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping