The battle between online shopping and real-world shopping continues on with new innovations like the 'Covet' share app being created to help merge the two together.
'Covet' works by allowing users to post about the products that they encounter in real life when they're out shopping. Users can snap a picture, upload it and share it to let users see what they find inspiring or interesting. The 'Covet' app also records useful information pertaining to the store name and location to let followers go on their own to check out the product(s) and make a purchase.
The 'Covet' share app also enables users to create and curate lists, search out specific products or stores and much more.
Why This Trend Is Growing
- Retail Product Share Apps
- This trend presents a disruptive innovation opportunity to bridge the gap between online and offline shopping experiences.
- Interactive Offline Shopping
- This trend offers disruptive innovation opportunities for in-store experiences that integrate digital elements.
- Product Discovery Platforms
- This trend presents disruptive innovation opportunities to connect consumers with unique and inspiring products.
Industries Being Reshaped
- Retail Technology
- This industry can leverage retail product share apps to enhance the shopping experience and drive sales.
- Social Media
- This industry can explore opportunities to integrate retail product share apps into their platforms, providing a new way for users to discover and engage with products.
- E-commerce
- This industry can adopt retail product share apps to bridge the gap between online and offline shopping, enhancing the customer journey and increasing conversions.
