This popular coffee chain recently made a number of interesting announcements: firstly that employees can't wear engagement rings with stones in them at work following a dress code update, and secondly that Starbucks delivery will be a thing in 2015.
According to CEO Howard Schultz, as of 2015 customers using the Starbucks mobile app will be able to order coffee for delivery. Described by Schultz as "our version of e-commerce on steroids," this development will enable you to "create a standing order of Starbucks delivered hot to your desk daily." Starbucks delivery is certainly a game changer and will help not just professionals get their caffeine boost, but the tired, downtrodden and weary get out of bed.
What Makes This Trend Stand Out
- Mobile Ordering Services
- The availability of Starbucks delivery through their mobile app in 2015 presents opportunities for businesses to explore mobile ordering services for their products or services.
- Hyper-personalization
- Starbucks' announcement on allowing customers to set a standing order for delivery provides an example for businesses to explore hyper-personalization of products and services, catering to individual customer preferences.
- Remote Workplace Solutions
- Starbucks' delivery service offers the potential for businesses to create remote workplace solutions, where employees can have their coffee delivered to their work or home offices, improving their productivity and work-life balance.
Sectors Adopting This
- Food Delivery
- Starbucks' foray into the delivery space can inspire businesses in the food delivery industry to explore innovative ways to make their services more convenient and accessible to consumers.
- Mobile App Development
- The Starbucks mobile app's forthcoming delivery feature presents opportunities for software development teams to design or improve mobile ordering and delivery platforms for other businesses.
- Office Coffee Services
- Starbucks' upcoming delivery service provides insights for businesses offering office coffee services to innovate by providing more convenient and personalized delivery options.
