The discontent males feel towards going shopping is an opportunity a lot of online shopping businesses take advantage of within their new ventures. Boxed Menswear is a new clever business model that targets males who dislike going shopping and have a difficult time picking out an outfit that optimizes their figure and potential charm.
Customers sign-up to the Boxed Menswear website answer questions regarding their lifestyle, personal style, current needs and size and upload a photo of themselves. What the website does in respond is nearly everything. The company picks out personalized outfits for the customer and ships them right to their door. All customer has to do is try them on, and ship the ones they do not want back.
Another wonderful aspect of the business model is that the customers get all clothing at a discounted price due to their affiliation with the site, saving both their time and money.
What's Driving This Trend
- Personalized Shopping
- Disruptive innovation opportunity: Create an online shopping platform that uses advanced algorithms and AI to create personalized outfits tailored to each customer's unique preferences and needs.
- Subscription Box Services
- Disruptive innovation opportunity: Develop a subscription box service for men that delivers curated outfits on a regular basis, saving them time and effort in shopping for clothes.
- Virtual Styling Solutions
- Disruptive innovation opportunity: Build a virtual styling app or platform that allows users to upload their photos and receive personalized styling advice from professional fashion stylists.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Integrate advanced personalization technologies into e-commerce platforms to enhance the shopping experience and increase customer satisfaction.
- Fashion Retail
- Disruptive innovation opportunity: Implement virtual try-on technologies in fashion retail stores to enable customers to virtually try on clothes and make informed purchasing decisions.
- Fashion Subscription
- Disruptive innovation opportunity: Launch a fashion subscription service targeting specific demographics, providing personalized clothing recommendations and delivery.
