E-commerce is one of the most popular and convenient ways to purchase products. Since products are so easily bought online with the push of a button, online shopping is a much-needed time saver for many busy consumers. People ultimately have the final say before adding a product to their online shopping cart, but technology is getting smarter and making the shopping process much more streamlined.
Highly visual interfaces help consumers to browse through many products at once, ensuring that there is at least one thing that is likely to catch the eyes of savvy window shoppers.
Online shopping experiences like 'Glimpse' works to discover what products a consumer will prefer based on what they like on Facebook. Since word of mouth is lucrative to sales, another service that capitalizes on this is 'Mulu,' which rewards customers who make product recommendations with cash.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
