The 'Wish' App automatically generates a feed of items tailored to your preferences. Wish analyzes your tastes and previous choices in order to accurately predict what you like. After creating a profile of the type of products you enjoy, the web app is able to show you apparel and other products that you'd buy.
Wish begins by asking you to choose items that you already know you like. It then takes your choices and analyzes them to discover your tastes.
The app's database of products consists of items sold by partnering merchants. Online retailers can add their items to Wish by uploading pictures and adding the necessary descriptions. The app then shows the products to potential buyers. Wish gives merchants 80 percent of the listed price if an item is sold through the platform.