The shopping periodical Lucky is about to launch a dedicated shopping site called MyLuckyMag.com that will allow readers to buy fashion items directly from retailers, without being redirected to the retailer's own website.
Set to launch on Aug. 17, MyLuckyMag.com is the magazine's first foray into e-commerce, and it aims to make the shopping experience an extremely tidy one for readers. The new site essentially eliminates the inconvenience and inefficiencies that can arise from shopping across multiple brands. Unlike other aggregated shopping sites, online shoppers on MyLuckyMag don't have to leave the website at all as they peruse through offerings from different retailers. The shopper can put clothing and accessories from several different retailers into her virtual shopping cart and buy them all in one spot.
According to the New York Times, MyLuckyMag.com will be introduced to Lucky readers in the magazine's September 2012 digital edition.
Store-Bypassing Shopping Sites
More Stats +/-
Democratic Fashion Sites
Interactive Shopping Tomes
Tailored e-Shopping Platforms
Blog-Branded Retail Ventures
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.