The Michael Kors online marketing campaign will incorporate a series of aggressive e-commerce tools. Those who shop via the couture brands Facebook page will make use of an image sharing tool.
Online customers can now peruse Michael Kors apparel while making wishlists on the go. Comments related to particular clothing or accessory items may also be recorded, adding a verbose element to the luxury fashion house.
Separate links to the Michael Kors home page are also included in the Facebook layout, making the whole consumer process rather instantaneous. This genre of luxe purchases via social media forums will continue to take hold of the brand just as it has in the past up and now the present.