'Stitch Fix' is an online subscription service that recreates the social shopping experience in a digital way. Despite the popularity of online shopping, this activity still lacks the social element that comes from visiting a brick and motor outlet. Stitch Fix offers the best of both worlds by combining online shopping with social media.
Stitch Fix works by putting women in touch with a personal shopper who will hand-pick five personalized pieces to send to the consumer. These suggestions are based on demographic data, as well as more personalized data about the shopper themselves. Users can then share pictures of their items online, giving other members the opportunity to provide feedback. As a result, the company is able to recreate the social shopping experience, while still offering the convenience of a personal shopper.