Younger generations play an influential role in informing the future of fashion, technology and culture, and this list of May 2018 youth trends speak to some of these emerging interests.
Repeated throughout this list are examples of forward-thinking fashion lines that offer younger people the same range of diverse styles that's offered to older generations. Examples of this include street wear-inspired youth lines like Loow Fat Kids or Kevin Lyons' New Line with CLOT. Both collections prioritize self-expression, and provide kids and teens with the opportunity to dress a little more adventurously, while still remaining age appropriate.
Kids and teenagers are eager to support social causes and brands like Vogue are giving them the platform to do so with the Teen Vogue Summit -- a three-day event which invites politicians and activists to discuss matters that are relevant to those under 20 years of age. This event offers teens a platform to educate and support one another, while speaking to the pivotal role that the generation plays in society.
Top 70 Youth Ideas in May
From Political Teen Summits to Hip Hop-Inspired Streetwear:
Ellen Smith — May 26, 2018 — Life-Stages
70
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
69
Luxurious Music Festival Tents
Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive
68
Inclusive Festival Fashion Photography
This Coachella Series Shows the Diversity of Attendees
67
Candy-Inspired Frozen Treats
The Sour Patch Kids Ice Pops are Sour Then Turn Sweet
66
Gen Z Beauty Brands
'My Mood' is a Youthful New Brand from the Founder of Nails Inc
65
Safety-Oriented Kid Backpacks
LANZOOM Engel is a Kids Backpack That is Vibrant and Secure
64
Sour Mango Chews
Sour Patch Kids Has Expanded Its Flavor Range to Include Mango
63
Event-Hosting Fashion Pop-Ups
The CLUB HAUS Pop-Up Celebrates Youth and Street Culture
62
Dreamy Ultra-Luxurious Childrenswear
Aristocrat Kids is a Stylish & High-End Kids Fashion Retailer
61
Hip Youth Streetwear Lookbooks
Loow Fat Kids Released a Stylish Lookbook for Its Fresh New Line
60
Flamenco-Inspired Youth Fashion
Stella McCartney's New Line Features Spanish Dance-Themed Fashion
59
Autism-Friendly Kidswear
Zappos Adaptive and PBS Kids Collaborated on Simple, Reversible Clothing
58
Streetwear-Inspired Youth Sandals
The Vans T Street Print Flip Flops Resemble Classic Sneakers
57
Hybrid Gaming Music Festivals
The Hyperplay Festival Will Bring Together eSports and Live Music
56
Youthful Animal Print Streetwear
Farfetch's Animal Print Collection Has Pieces from Gucci & Kenzo
55
Youthful Swimwear Collections
Lazy Oaf's Swimwear Collection Can Be Mixed-and-matched
54
Luxe Branded Youth T-Shirts
KITH's Spring KIDSET Collection has Luxurious Branded T-Shirts
53
Hawaiian Cartoon Youth Shoes
Disney's Lilo and Stitch Slip-On Sneakers are Perfect for the Summer
52
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
51
Youthful Collaborative Brand Editorials
Wood Wood Features Streetwear Brands in Cheery Photos
50
Brooklyn-Inspired Kids Streetwear
Little Giants Giant Shorties and Cleofus Created a Hip Kids Line
49
Nostalgic Film-Inspired Fashion Collections
The Hundreds Channels 'The Karate Kid' for SS2018
48
Anti-Junk Food Marketing Campaigns
Jamie Oliver's #AdEnough Campaign Opposed Ads Aimed at Kids
47
Teen Drama-Inspired Palettes
Peachy Queen's Clueless Eye Shadow Palette is Named 'Whatever'
46
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
45
Kid-Friendly Digital Eyewear
Speckaboo's Eyewear Keep Kids' Eyes Safe from UV and Blue Light
44
Luxe Italian Youth Shoes
The New Dolce & Gabbana Leather Sneakers are a Statement Piece for Spring
43
Teen Drama Actor Sunglasses
Madelaine Petsch of 'Riverdale' Launched an Eyewear Line with Privé
42
Affordable Mint-Colored Highlighters
Essence's New Highlighter Has Been Rapidly Selling Out
41
Luxe Designer Youth Collections
Givenchy's New Sports Inspiration Line is Comfortable and Stylish
40
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
39
Empowering Adventure-Based Campaigns
North Face's Move Mountains Inspires Young Girls
38
Pastel Athletic Toddler Sneakers
Nike's Presto Extreme Sneakers are Offered in a Summery Colorway
37
Livable Artistic Hotel Rooms
BnA STUDIO Explores the Eclectic Side of the Akihabara in Tokyo
36
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
35
Beauty Branded Coding Partnerships
Girls Who Code and Covergirl Collaborated on 'Code Clean'
34
Fun Designer Kids Swimwear
Stella McCartney's New Summer Swimwear Line Features Unique Prints
33
Kid-Friendly Streaming Apps
CBBC Buzz Just Launched for Kids 13 and Under
32
Pop-Infused Fast Food Advertisements
White Castle Taps into Gilmarie for an Uplifting Ad Campaign
31
Doll-Inspired Shoe Collections
American Girl Doll Created a Matching Line of Shoes for Children
30
Sustainable School Lunch Clubs
The 'Real Food Lunch Club' Offers Healthy, Delicious Meals Daily
29
Farm-to-Table Cafeteria Trucks
Uproot is Bringing Locally Sourced Meals to High School Students
28
Child-Centric Meal Subscriptions
Yumble Offers Healthy Meals that Picky Kids Would Actually Enjoy
27
Youthful Mermaid Attire
Hello Kitty and O'Neill's Nautical Clothing Line is Perfect for Summer
26
Sour Candy Ice Creams
Red, White, and Blue Sour Patch Kids Ice Cream is Coming to Walmart
25
Ultraviolet Youth Sneakers
Nike's Red Air Force 1 UV for Toddlers Have Hidden Branding
24
Designer Compact Youth Jackets
Ralph Lauren's New Packable Jacket is Waterproof and Stylish
23
Missing Child Sugar Packaging
Cassonade Graeffe Temporarily Removed the Child from Its Packaging
22
Affordable Superhero Youth Clothes
Gap and Marvel Created 'Avengers: Infinity War' Clothing
21
Ice Cream-Inspired Youth Fashion
Tobias and the Bear's New Kids Line Has a Sweet Treat Pattern
20
Dinosaur Movie Youth Clothes
'Someday Soon' Created a Jurassic World: Fallen Kingdom Clothing Line
19
Retro Neon Youth Sneakers
New Balance Created a New Line of Candy-Inspired Sneakers
18
Retro Surf-Themed Kids Shoes
New Balance's 574 Retro Surf Sneakers are Perfect for the Summer
17
School Lockdown Sensors
Jim Skorpik Designed a Range of Sensors to Protect Children
16
Ocean Print Youth Swimsuits
Kenzo Kids' New Swim Line Features Friendly Sea Creature Prints
15
Esteem-Boosting Cartoons
Dove and Cartoon Network are Creating Videos to Support Youth Confidence
14
App-Connected Cyberbullying Campaigns
Shazam Created Inaudible Sounds to Help "Unmute Daniel"
13
Child-Friendly Voice Assistant Devices
The Amazon Echo Dot Kids Edition is Youth-Focused
12
Engaging Science Web Series
The Fab Lab YouTube Series Takes Kids on Science-Based Adventures
11
Free Resort Meal Plans
Free Disney World Meal Plans are Offered to Families with Young Kids
10
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
9
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
8
Animated Anti-Violence Campaigns
Lobo Creates a Heart-Wrenching Short Film for Day One
7
Glittery Youth Sneakers
Van's New Glitter Shoes Come in Three Colors and Two Styles for Kids
6
Comic Book Web Series
'Jon Le Bon' is the Star of a New Animated Web Series for Children
5
Food-Themed Kids Streetwear
Artist Kevin Lyons' New Line with CLOT Boasts Artistic Styles
4
Multi-Sensory Pizza Museums
The Museum of Pizza is Set to Open in NYC This Summer
3
Multiplayer VR Game Experiences
Nickelodeon and IMAX Corporation Debut Kid-Friendly Game SlimeZone
2
Anxiety-Reducing Virtual Reality Games
Medical VR Solution is a VR Game for Kids, Facing Surgery
1
Heritage Subculture-Inspired Capsule
The Long Shot Exp. SS18 Capsule is Inspired by Its Hometown
Related Ideas
Spring Streetwear Drops
The Stüssy Spring '25 Collection Fuses Tradition and Modernity
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
K-Pop Playful Streetwear
The BAPE x Stray Kids Collection Unites K-Pop Energy with Iconic Graphics
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
90s Grunge-Inspired Fashion Capsules
Khaite's Resort 2026 is Edgy, Eye-Catching and Elegant
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Vintage Band T-Shirt Capsule
Levi's Launches a Joint Sonic Youth Band Tee Collection
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Japanese Bike Culture-Themed Fashion
New NEIGHBORHOOD x Palace Collection Nods to Skate Culture
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Back-To-School Wardrobe Pieces
The UNIQLO Kids Selection Offers Everyday Styling Essentials
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Skater-Inspired Fashion Crossovers
Depop x Tony Hawk Launched an In-Game Styles & Exclusive Edits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Next Generation Art Designs
Apple Designers of Tomorrow Presents New Talent at Design Miami Paris
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
70s Allure-Inspired Fashion Capsules
Yves Salomon's Fall 2026 Collection is Elegant and Playful
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Utility Street Fashion Capsule
CLOT x Neighborhood Collection Delivers Moto Inspired Pieces
Student-Produced Fashion Shows
LIM College Presents Its 81st Fashion Show at the Glasshouse
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Underground Culture-Inspired Collabs
Vintage Culture x Von Dutch Loves Debut a Capsule Collection
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Fashion-Focused Substack Publications
Tory Burch Launches What Should I Wear? Newsletter
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Fall-Ready Explorative Fashion
Napajiri Presents the Future Heritage Capsule for FW24
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Kids Denim Collections
Levi's Announces 'Levi's Kids' is now available in Canada
Chic Luxury Skiwear Collections
The Yves Salomon 2025 Skiwear Capsule is Modern and Stylish
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Outdoors-Inspired Kids Apparel
Kyte Baby Unveils Its Yellowstone + Yosemite Collection
Free Educational Fashion Events
Fashion Takes Action is Hosting a Free Public Event Named Remode
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Edgy Backpack-Centric Fashion Shows
Sprayground Debuts Its New Capsule — At The Edge of Time
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Illustrated Streetwear Capsules
Wasted Youth x TAPPEI Introduces New Artwork Across Apparel
Decentralized Fashion Exhibitions
Fashion Art Toronto Delivers a Modified Structure for Fall 2025
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Educational Fashion Partnerships
Louis Vuitton’s Design Graduates Initiative Shapes the Future
Youth Streetwear Launches
New DIARY 1999 Label Debut Brings Streetwear Rooted in Community
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Graphic Summer Fashion
Thisisneverthat Summer 2026 Collection Builds on “Mowgli” Lookbook
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Camp-Inspired Fashion Capsules
18 East Nods to Nostalgia with Its Summer Outdoor Capsule
Online Vintage-Focused Storefronts
Pacsun and SPRINGY Debut the PS Vintage Platform
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Rebellious Winter Apparel Collections
Streetwear Brand Ksubi's 'DEMOCRAZY' Drop is Unconventional
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Understated Unisex Clothing Collections
The MYSTEPHENM VOL 1.5 Capsule Collection is Futuristic
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Preppy Kids' Apparel
Sporty & Rich Kids Offers Elevated Comfort for the Next Generation
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Punk History Apparel
The War of the Three Kingdoms Fuses 17th-Century Rebellion with Punk Design
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Tech-Forward Teen Furniture
Rooms To Go Kids' Cloud9 Collection Features Smart, Modular Pieces
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Seasonal Fashion Campaign
The Y-3 SS26 Campaign Debuts an Expanded Collection for Warm Weather
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
African Designers-Focused Fashion Events
The Zimbabwe Fashion Week is Scheduled for October 2025
Streetwear Graphic Collections
XLARGE Spring/Summer 2026 Collection Mixes Skate and Workwear
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Tailored Americana Fashion
Gap Launched Its Premium GapStudio Sub-Label with Collection 01
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Urban Modular Outerwear
TNF Urban Exploration FW2025 Has Modular Layering and Architectural Tech
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Lifestyle Kids Streetwear
Patta Aw25 Kids Collection Blends Bold Graphics with Practical Comfort
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Connection-Driven Apparel Lines
Cool To Connect Debuts Apparel Line That Spark Conversations
Harajuku-Inspired Slip-Ons
Vans Taps Guest Designers on the Harajuku Punk Design Series
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Stylish Urban Picnic Apparel
YESEYESEE’s Fw25 Picnic Collection Captures Relaxed Streetwear
Young Leaders-Focused Initiatives
Universities Organize the Global Campus Gen-Z Leaders Exchange
Youthful News Sources
Supp Delivers Fun, Relatable News Using Gen Z Slang and Humor
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Accessible Nostalgic Apparel Lines
Gap and DÔEN Launch a Vintage-Inspired Capsule Collection