Athletic wear company Nike released a new collection of the famous Presto Extreme silhouette in summer-ready pastel colors just for babies, toddlers and kids.
The sneakers are available in pastel green, pink and blue, ensuring a shade that is bright and fun to get any kid ready for the warm weather. The classic silhouette has an added pull tab to the back of the shoe, to give children an easy way to put them on or take them off. The sock-like fit was designed to keep little feet comfortable all day, with a sturdy sole to offer support and a secure fit.
Nike's new pastel version of the Presto Extreme sneakers are available for a limited time online now.
Key Themes Behind This Trend
- Pastel Sneaker Trend
- Athletic wear companies could explore more pastel colorways for sneakers targeted at kids as a key trend.
- Kid's Footwear Innovation
- Companies can innovate with features such as pull tabs and sock-like fits for new generations of sneakers targeted at kids.
- Summer Sneaker Collection
- More athletic wear companies could release summer-themed sneaker collections aimed at kids to appeal to parents shopping for warm weather gear.
Where This Applies
- Kids' Footwear Industry
- Companies in the kids' footwear space could incorporate pastel colors and enhanced features in their sneaker designs to compete and appeal to consumers.
- Athletic Wear Industry
- Brands in the athletic wear space can explore new collections of summer-themed sneakers to drive sales in the children's market.
- Kid's Apparel Industry
- Companies in the kid's apparel industry could collaborate with athletic wear companies on summer-themed collections that include pastel sneakers to offer customers one-stop shopping options.
