Danish clothing brand 'Someday Soon' (a shortened form of Someday Soon I Will Change the World) released a hip line of clothing for kids that is based on the upcoming Jurassic World: Fallen Kingdom.
The collection includes hoodies, sweatshirts, sweatpants, t-shirts and long-sleeve shirts that are all adorned with bold illustrations such as t-rex and raptor graphics. Each piece is made in the brand's classic streetwear style, mixing Nordic simplicity with retro athleticwear using comfortable and cool silhouettes. The color scheme on each piece resembles the movie's aesthetic, with dark mysterious shades and dinosaur-skin prints.
The new Jurassic World: Fallen Kingdom clothing line from Someday Soon will be available online after the movie release, in sizes for babies, toddlers, kids and teens.
What's Driving This Trend
- Movie-inspired Children's Clothing
- Opportunity for other clothing brands to partner with popular movies and create collections that appeal to young audiences.
- Streetwear for Kids
- Opportunity for more brands to create streetwear-inspired clothing for kids, tapping into the growing trend of streetwear fashion.
- Movie Merchandise for Kids
- Opportunity for other movie franchises to release merchandise collections targeting a young demographic.
Who This Affects Most
- Clothing
- Clothing brands can collaborate with movie studios to create collections that appeal to a wider audience of all ages.
- Entertainment
- Movie studios can tap into the children's clothing market by releasing merchandise based on popular movies.
- Retail
- Retailers can stock movie-inspired children's clothing collections to attract more customers and drive sales.
