American Girl Doll Created a Matching Line of Shoes for Children
Madison Mackay — April 19, 2018 — Life-Stages
References: shop.nordstrom & hypekids
The classic American Girl Doll brand released a collection of shoes -- teaming up with the e-commerce company Kidsshoes.com on multiple options of doll-inspired shoes.
The collection features 18 sneaker options that were specifically designed around the American Girls WellieWishers doll, including a mix of sneakers, slip-ons and sandals. Each pair has a unique design with multiple embellishments such as seashells, cat faces and butterflies. Using a bold color scheme, the line is perfect for the summer with bright pinks, purples, florals, aquatic themes and sparkly materials.
The full collection of doll-inspired shoes from American Girl Doll and Kidsshoes.com are available online and in store with sizes for babies, toddlers and kids -- giving every child the ability to match with their favorite toy doll.
The collection features 18 sneaker options that were specifically designed around the American Girls WellieWishers doll, including a mix of sneakers, slip-ons and sandals. Each pair has a unique design with multiple embellishments such as seashells, cat faces and butterflies. Using a bold color scheme, the line is perfect for the summer with bright pinks, purples, florals, aquatic themes and sparkly materials.
The full collection of doll-inspired shoes from American Girl Doll and Kidsshoes.com are available online and in store with sizes for babies, toddlers and kids -- giving every child the ability to match with their favorite toy doll.
Trend Themes
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Doll-inspired Footwear — Opportunity for shoe companies to create doll-inspired footwear for children, incorporating unique designs and bold color schemes.
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Matched Clothing and Footwear — Increasing trend of creating matching clothing and footwear for children, offering companies the opportunity to create coordinated collections for kids.
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Limited Edition Collections — Opportunity for brands to create limited edition collections by partnering with other brands, particularly in the toy industry, for unique and innovative designs.
Industry Implications
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Children's Footwear — The children's footwear industry can capitalize on the trend of doll-inspired shoes, creating unique designs and matching collections for kids to wear.
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Toy Industry — There is an opportunity for the toy industry to partner with footwear companies to create doll-inspired shoes and clothing, providing a unique and integrated play experience for children.
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E-commerce — E-commerce companies can take advantage of limited edition collections by partnering with other brands, creating exclusive products that generate hype and demand from customers.
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